We work across GA4, BigQuery, HubSpot, Salesforce, Google Ads, Meta, LinkedIn Ads, and many others - including custom APIs and databases.
Bring Your Data Together, Build Smarter Strategy.
When your data lives in silos, decisions become guesswork. Marcel Digital’s Data Integration Solutions connect the dots between your platforms, so your team can spend less time reconciling reports and more time driving growth.
We help you bring together marketing, sales, web, and analytics data into a single, accurate view of performance. From GA4 to HubSpot to BigQuery, we streamline the way your data flows so your reporting, planning, and optimization are all backed by a trusted foundation.
Why Data Integration Matters
Data integration helps answer the questions every growing organization faces:
- Can we trust the numbers in our reports?
- Why are different teams seeing different metrics?
- How do we combine all this data into one clear picture?
When your systems aren’t talking to each other, it leads to duplicated work, broken dashboards, and unclear results. We help you fix that, so your data actually supports your decisions.
The Problems We Solve
Disconnected systems. Inconsistent reports. Manual spreadsheet merges. Sound familiar?
That’s where we come in.
If your marketing team can’t align with sales on performance, we connect platforms like Google Ads, HubSpot, Salesforce, and GA4 to show full-funnel results - from campaign to closed deal.
If your reports are slow, manual, or error-prone, we help automate the process. No more chasing down exports or updating dashboards by hand - just clean, consistent data you can trust.
And when you need to scale, we centralize everything in a modern warehouse like BigQuery, so your analytics team can build insights on top of a reliable, long-term data structure.
Our Approach
We don’t just link tools together - we design a full data strategy that fits how your team works and what your business needs. Our process includes:
1
Platform Discovery
We map your current tools and data sources to identify what needs to connect and where the gaps are.
2
Data Modeling & Transformation
We standardize naming conventions, field mappings, and formats to align your platforms and ensure clean, accurate data.
3
Pipeline Development
Using tools like BigQuery, or custom solutions, we automate secure, reliable data transfers at the right cadence.
4
Warehouse Architecture
We build or optimize your centralized data warehouse for long-term scale and reporting flexibility.
5
Visualization & Reporting Enablement
We connect your data to BI tools like Looker Studio, Tableau, or Power BI - delivering dashboards that support real decisions.
Built for Teams That Want Clarity
Whether you’re managing paid media campaigns, syncing CRM and pipeline data, or tracking multi-channel performance, data integration gives you the clarity to act with confidence. Marcel Digital helps you build it the right way - scalable, secure, and tailored to your goals.
FAQs
What platforms can you integrate?
Can you help if our data is messy or inconsistent?
Yes. We start by auditing and cleaning your data sources, and then build standardized pipelines to ensure consistency moving forward.
What if we don’t have a data warehouse yet?
No problem. We can help you select, set up, and configure a warehouse (like BigQuery) based on your tech stack and reporting needs.
Will this replace our existing reporting tools?
Not necessarily. We work with the tools your team already uses and make your data stronger underneath.
Can we phase this in over time?
Absolutely. Many clients start with one or two key integrations or reporting needs, then expand as the system proves its value.
Ready to get started?
Let’s find the right solution for your business today.