Data Integration
Bring Your Data Together, Build Smarter Strategy.
When your data lives in silos, decisions become guesswork. Marcel Digital’s Data Integration Solutions connect the dots between your platforms, so your team can spend less time reconciling reports and more time driving growth.
We help you bring together marketing, sales, web, and analytics data into a single, accurate view of performance. From GA4 to HubSpot to BigQuery, we streamline the way your data flows so your reporting, planning, and optimization are all backed by a trusted foundation.
Why Data Integration Matters
Data integration helps answer the questions every growing organization faces:
Can we trust the numbers in our reports?
Why are different teams seeing different metrics?
How do we combine all this data into one clear picture?
When your systems aren’t talking to each other, it leads to duplicated work, broken dashboards, and unclear results. We help you fix that, so your data actually supports your decisions.
The Problems We Solve
Disconnected systems. Inconsistent reports. Manual spreadsheet merges. Sound familiar?
That’s where we come in.
If your marketing team can’t align with sales on performance, we connect platforms like Google Ads, HubSpot, Salesforce, and GA4 to show full-funnel results - from campaign to closed deal.
If your reports are slow, manual, or error-prone, we help automate the process. No more chasing down exports or updating dashboards by hand - just clean, consistent data you can trust.
And when you need to scale, we centralize everything in a modern warehouse like BigQuery, so your analytics team can build insights on top of a reliable, long-term data structure.
Our Approach
We don’t just link tools together - we design a full data strategy that fits how your team works and what your business needs. Our process includes:
Platform Discovery
We map your current tools and data sources to identify what needs to connect and where the gaps are.
Data Modeling & Transformation
We standardize naming conventions, field mappings, and formats to align your platforms and ensure clean, accurate data.
Pipeline Development
Using tools like BigQuery, or custom solutions, we automate secure, reliable data transfers at the right cadence.
Warehouse Architecture
We build or optimize your centralized data warehouse for long-term scale and reporting flexibility.
Visualization & Reporting Enablement
We connect your data to BI tools like Looker Studio, Tableau, or Power BI - delivering dashboards that support real decisions.
Built for Teams That Want Clarity
Whether you’re managing paid media campaigns, syncing CRM and pipeline data, or tracking multi-channel performance, data integration gives you the clarity to act with confidence. Marcel Digital helps you build it the right way - scalable, secure, and tailored to your goals.
Frequently Asked Questions
We work across GA4, BigQuery, HubSpot, Salesforce, Google Ads, Meta, LinkedIn Ads, and many others - including custom APIs and databases.
Yes. We start by auditing and cleaning your data sources, and then build standardized pipelines to ensure consistency moving forward.
No problem. We can help you select, set up, and configure a warehouse (like BigQuery) based on your tech stack and reporting needs.
Not necessarily. We work with the tools your team already uses and make your data stronger underneath.
Absolutely. Many clients start with one or two key integrations or reporting needs, then expand as the system proves its value.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart