Absolute, a leading cybersecurity platform used by top brands like Allinea Health, Goodwill, and Under Armour, gives IT and security professionals complete control over their devices, data, and applications. With over 500 million devices relying on their cloud-based platform, Absolute needed a CMS that could keep up with their fast-paced, growing business. Their old CMS was slowing them down, and that’s when they turned to Marcel Digital for a smooth migration to Umbraco, saving time, money, and headaches along the way.
Why Did We Start the Project?
The Challenge
For Absolute, their CMS was supposed to make content creation, optimization, and publishing easier - not harder. Their previous .NET CMS was slow, clunky, and lacked flexibility. The biggest issue? Their marketing team had to depend on developers every time they wanted to create new page templates, which led to delays and bottlenecks in getting content live.
They had over 800 pages to migrate and needed a CMS that could:
- Be easy to set up and use without needing a ton of tech expertise
- Offer full customization to meet their needs
- Scale as they grew
- Handle the security demands of a cybersecurity company
Having already worked with Marcel Digital on their Google Analytics setup, Absolute trusted us to manage the migration and find the best solution for their content management needs.
What’s Going On?
The Analysis
As an Umbraco Certified Platinum Partner, Marcel Digital knew right away that Umbraco was the perfect fit. The platform is loved by marketers because it’s:
- User-friendly: Easy for non-technical teams to pick up and use.
- Highly customizable: Can be tailored to meet the exact needs of Absolute’s team.
- Scalable: Grows with your business and adapts to evolving content needs.
- Secure: Meets strict IT and security standards, making it a great fit for Absolute’s industry.
We presented Absolute with a demo of Umbraco, customizing the backend to show how it could address their pain points while meeting their security requirements. Umbraco’s flexibility and ease of use made it the ideal choice to support Absolute’s digital transformation and future growth.
If you’re anything like me, you’ve worked with some nightmare companies before – expensive, communication sucks and the final product isn’t what you’re expecting. Marcel Digital is priced fairly, their communication is the best I’ve ever seen from an agency and the work we received both times was better than we were expecting.
How Did Marcel Digital Help?
The Solution
After reviewing options and discussing their needs internally, Absolute chose Umbraco for its clean organization, easy-to-use interface, and deep customization capabilities. Marcel Digital then led the migration, which included:
- Building a new Umbraco backend designed to meet the marketing team’s specific needs.
- Migrating over 800 pages from their Sitecore CMS, preserving SEO and Google Analytics data.
- Integrating Marketo and setting up a Content Delivery Network (CDN) for optimal media performance.
- Creating custom content widgets so the marketing team could quickly create and edit content without developer help.
The result? Absolute’s marketing team could now manage their content autonomously, speeding up content creation and reducing reliance on their development team.
What Happened After Launch?
The Results
With Umbraco in place, Absolute’s content management became significantly more efficient. The custom backend tailored to their needs made it easier for the marketing team to update and publish content quickly. Without needing developers to create page templates, the team could move faster and work more independently. The integration with their existing martech stack, including Marketo and Google Analytics, ensured smooth operations.
At Marcel Digital, we don’t just implement CMS platforms - we integrate solutions that drive real business results.
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