Web Development
Absolute, a leading cybersecurity platform used by top brands like Allinea Health, Goodwill, and Under Armour, gives IT and security professionals complete control over their devices, data, and applications. With over 500 million devices relying on their cloud-based platform, Absolute needed a CMS that could keep up with their fast-paced, growing business. Their old CMS was slowing them down, and that’s when they turned to Marcel Digital for a smooth migration to Umbraco, saving time, money, and headaches along the way.
The Challenge
For Absolute, their CMS was supposed to make content creation, optimization, and publishing easier - not harder. Their previous .NET CMS was slow, clunky, and lacked flexibility. The biggest issue? Their marketing team had to depend on developers every time they wanted to create new page templates, which led to delays and bottlenecks in getting content live.
They had over 800 pages to migrate and needed a CMS that could:
Be easy to set up and use without needing a ton of tech expertise
Offer full customization to meet their needs
Scale as they grew
Handle the security demands of a cybersecurity company
The Analysis
Given Absolute’s need for a user-friendly, secure, and highly customizable platform, we quickly identified Umbraco as the strongest solution. As an Umbraco Certified Platinum Partner, we knew the CMS aligned well with both their marketing goals and strict security requirements.
Meeting Usability & Customization Needs
Umbraco offered the intuitive interface Absolute’s marketing team needed, along with the flexibility to tailor templates, layouts, and workflows without developer dependency.
Ensuring Scalability & Security
The platform’s ability to scale with evolving content demands, and its compliance with enterprise security standards, made it a natural fit for a cybersecurity organization.
Validating the Recommendation With a Customized Demo
We presented a tailored Umbraco demo to illustrate how the CMS addressed Absolute’s pain points and supported long-term growth, confirming it as the right choice for their digital transformation.
The Solution
After reviewing options and discussing their needs internally, Absolute chose Umbraco for its clean organization, easy-to-use interface, and deep customization capabilities. Marcel Digital then led the migration, which included:
Building a new Umbraco backend designed to meet the marketing team’s specific needs.
Migrating over 800 pages from their Sitecore CMS, preserving SEO and Google Analytics data.
Integrating Marketo and setting up a Content Delivery Network (CDN) for optimal media performance.
Creating custom content widgets so the marketing team could quickly create and edit content without developer help.
The Results
With Umbraco in place, Absolute’s content management became significantly more efficient. The custom backend tailored to their needs made it easier for the marketing team to update and publish content quickly. Without needing developers to create page templates, the team could move faster and work more independently. The integration with their existing martech stack, including Marketo and Google Analytics, ensured smooth operations.
At Marcel Digital, we don’t just implement CMS platforms - we integrate solutions that drive real business results.
