Sertifi is an industry leader of Agreement and Authorization Platforms, built for organizations who need an efficient, secure way to manage a contract process from start to finish. The marketing website is typically the first touchpoint for prospective clients, so having a simple, easy-to-use website that best demonstrates the product and its value is essential to lead generation for the organization.
Why Did We Start the Project?
The Challenge
Sertifi’s website hadn’t had a major update in over eight years. The outdated back-end made content management a hassle, and the team struggled to implement new brand guidelines.
Over time, the site had been patched together with various WordPress plugins, leading to slow performance, security issues, and a clunky user experience. These technical roadblocks made it harder to convert visitors into leads and slowed down their digital transformation efforts.
Sertifi needed a scalable, high-performance CMS that would simplify content updates, enhance user experience, and better align with their evolving brand and business goals.
What’s Going On?
The Analysis
To develop a data-driven solution, we took a deep dive into Google Analytics and UX best practices to analyze user behavior and identify problem areas.
Working closely with the Sertifi team, we studied how prospective customers navigated the site, what content mattered most to them, and where improvements were needed. Using these insights, we restructured the site’s Information Architecture to create a smoother navigation experience that better supported lead generation and sales enablement.
Our research didn’t just shape the design - it also informed the content editing experience, making sure Sertifi’s marketing team could easily manage updates without needing extensive training or technical help.
How Did Marcel Digital Help?
The Solution
We built a brand-new website on the Umbraco CMS, featuring:
- Optimized page layouts designed to engage and convert potential customers.
- A streamlined, user-friendly editing experience that lets the marketing team make updates quickly and easily.
- A dedicated product section to clearly differentiate and showcase Sertifi’s full suite of offerings, helping both sales teams and customers.
- A comprehensive SEO migration strategy to maintain search rankings and avoid traffic dips during the transition.
- An upgraded analytics setup to improve measurement and reporting, ensuring the team had the data they needed for ongoing optimizations.
What Happened After Launch?
The Results
The new website launched smoothly, immediately delivering a better experience for users. Within weeks, key metrics showed strong improvements:
- Time on site increased by over 10%, meaning visitors were engaging more.
- Bounce rate dropped nearly 12%, showing content was more relevant and easier to navigate.
- Organic traffic jumped 21% year-over-year within three months, thanks to strategic SEO improvements.
Beyond the numbers, the new CMS made a huge difference for the marketing team. They could now manage content with ease, freeing up time to focus on lead generation and sales support instead of wrestling with outdated tools.
With a fast, scalable, and user-friendly site in place, Sertifi is now set up for continued growth and digital success.
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