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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Marcel Digital Wins Silver at the 2025 B2B Marketing Elevation Awards
We are delighted to announce that Marcel Digital has been awarded the Silver Award for Most Commercially Successful Program at the 2025 B2B Marketing Elevation Awards for our work with SEKO Logistics!
How Schema Structured Data Helps B2B Brands Win in Answer-First Search
Search is evolving, and fast. Today’s buyers don’t just type in keywords and scroll through links.
Marcel Digital & Tutoring Chicago: 2025 Digital Marketing Summer Program
Marcel Digital and Tutoring Chicago's 2025 Digital Marketing Summer Program empowers underserved high school students with real-world skills in SEO, analytics, and media strategy through hands-on learning and mentorship.
How B2B Companies Are Using AI Inside Custom Web Applications
AI is no longer a futuristic concept or a buzzword reserved for marketing teams. It’s becoming a core component of how B2B companies streamline operations, improve decision-making, and scale internal processes.
Using PPC for B2B Lead Generation in a Post-Cookie World
For years, B2B marketers have relied on third-party cookies to fuel campaign targeting, monitor user behavior, and build remarketing lists across platforms.
Marcel Digital Hosts SEO Webinar for the University of Chicago
We recently had the pleasure of hosting a webinar for the University of Chicago titled “SEO for Higher Ed Communicators: Present and Future.”
You're Losing Business Because Your Clients Can't Self-Serve. Here's How to Fix It
In today’s B2B world, expectations have changed. Clients, vendors, and partners want fast, frictionless access to what they need without having to send an email, make a phone call, or wait on a support ticket.
BigQuery for Marketing Teams: What It Is and Why It Matters
Modern marketing teams are drowning in data - but not always swimming in insights.
Umbraco 16 Is Coming: Here’s What You Need to Know
Umbraco 16 is set to launch on June 12th, 2025, and it’s bringing a host of thoughtful updates that promise to enhance the editor and developer experience.
The Role of First-Party Data in B2B Marketing Analytics
As digital advertising becomes less reliable and privacy regulations evolve, B2B marketers are being forced to rethink how they collect and use data.
Helping the Community: Marcel Digital Volunteers with Chicago Help Initiative
This week, the Marcel Digital team joined forces with the Chicago Help Initiative to serve hot, nutritious meals to guests in the dining room of Catholic Charities at 721 N. LaSalle St., Chicago.
Marcel Digital Shortlisted for Three 2025 B2B Elevation Awards
Marcel Digital is thrilled to be shortlisted for three awards at the 2025 B2B Marketing Elevation Awards, including B2B Marketing Agency of the Year.
How to Align B2B Marketing and Sales Teams Around Pipeline Goals
For many B2B organizations, the relationship between marketing and sales is defined by friction.
Marcel Digital Named One of "Chicago's Best and Brightest Companies to Work For®"
We’re proud to share that Marcel Digital has been named one of Chicago’s Best and Brightest Companies to Work For in 2025 - a recognition that recognizes organizations committed to building exceptional workplace cultures where people feel supported, valued, and empowered.
