Our Insights

What B2B Marketers Should Know About Tariffs and Global Supply Chain Disruption

Tariffs, trade instability, and supply chain delays are no longer just operations problems - they’re strategic challenges with major implications for B2B marketing.

StreetWise Soiree 2025: Celebrating Community, Creativity, and Compassion

Last Thursday, May 1, 2025, the Marcel Digital team had the privilege of attending the StreetWise Spring Soirée at The Arbory in Chicago.

When to Focus on Demand Generation vs Lead Generation in B2B Marketing

In B2B marketing, few concepts are as commonly confused—or as critical to get right—as demand generation and lead generation.

B2B Ecommerce SEO - How to Compete in an Increasingly B2C World

Google's search results are changing - and fast. In recent months, the rise of organic shopping results has reshaped the SERP landscape, prioritizing product listings with rich visuals and structured data.

Struggling with Software Downtime? How Cloud Applications Improve Reliability & Performance

Software downtime disrupts workflows, impacts customer experience, and creates unnecessary business risk.

What Is Answer Engine Optimization? A Practical Guide to AEO

The way people search is changing. Instead of scrolling through a list of search results, users are turning to AI-powered tools like Perplexity AI, Bing Copilot, and ChatGPT with browsing capabilities to get direct, concise answers.

How B2B Businesses Are Using ChatGPT to Generate Leads

In B2B, where decisions are high-stakes and purchase journeys are complex, marketers need tools that are fast, adaptable, and insight-driven.

Umbraco Updates: Enterprise-Ready Features You Should Know

How to Rank on Perplexity AI: Embracing the Power of Answer Engines

Organic search is in the midst of one of the biggest periods of change that we have witnessed.

Umbraco Updates: Q1 Highlights & April Buzz

Kyle here at Marcel Digital here with your latest Umbraco news. Get ready to spring into April with the latest updates from our favorite CMS. Let's get to it!

4 Signs It’s Time to Modernize Your Legacy Web Application

As enterprises embrace digital transformation, they need reliable, scalable, and secure applications that can evolve with business needs.

Data Silos Are Costing Your Business: How a Data Warehouse Solves the Problem

Businesses generate massive amounts of data across various departments and systems, but without proper integration, this data remains fragmented and underutilized.

Google Paid Search vs. Performance Max: Which One is Right for Your Business?

If you're running Google Ads for a B2B company, you've probably come across two major campaign types: Google Paid Search and Google Performance Max.

Umbraco vs WordPress: Which is the Better CMS?

Finding the right content management system for your website can be challenging.

From Frustration to Efficiency: How Web Portals Solve Common B2B Operational Challenges

Efficiency is critical for B2B companies navigating complex workflows, managing multiple stakeholders, and meeting customer expectations.