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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
What is Display Advertising?
Hi, my name is Shelby, and I’m a Paid Media Manager here at Marcel. Today, I’m excited to talk about the benefits of display advertising and why it’s such a valuable tool for your marketing strategy.
Driving B2B Growth with Account Based Paid Search Strategies
Account-Based Marketing (ABM) focuses on high-value accounts rather than broad audiences, allowing B2B companies to create more personalized, meaningful engagements with key decision-makers.
Five Signs Your Website is Due for a Redesign
Your company's website is the virtual front door to your business. It's often the first experience potential customers have with your brand before they ever pick up the phone or walk through your actual doors.
How to Set Effective Goals for B2B Websites
Hi, I’m Zoe Stirrett, Sales & Marketing Specialist at Marcel Digital. Your business provides valuable products and services to clients and customers daily. And your website?
Building Bespoke Experiences Through Customizable .NET Applications
Create unique solutions with customizable .NET applications. Learn how tailored software improves user experience while efficiently adapting to business needs.
The Necessity of Analytics for Website Redesign
Hi! I’m Kendall Wavro, a Digital Marketing Associate at Marcel Digital and today I’ll be talking about why it’s so important to leverage analytics when redesigning your website.
Umbraco US Festival 2024: Why You as a Marketer Should Attend
Hi everyone! Kyle here at Marcel Digital, an Umbraco Platinum Partner located in Chicago. We’re lucky enough to be part of the incredible team organizing this year’s Umbraco festival in our hometown, and we’re hoping to see you there.
Why Your PPC Campaigns Are Underperforming
Hi, I’m Kate, Paid Media Specialist at Marcel Digital. Pay-per-click advertising can be a game-changer for your business, but it can be a little tricky at first. Let’s talk about some common challenges.
Marcel Digital’s 2024 Company Retreat in Lake Geneva
Last week, the Marcel Digital team gathered for our 3rd annual company retreat at the Maxwell Mansion in beautiful Lake Geneva, Wisconsin!
5 Signs Your Digital Strategy is Missing the Mark
Promoting your brand in the digital space can be challenging, and your efforts might not always bring the results you’re looking for.
How to Communicate the Value of Paid Search to Stakeholders
Learn to communicate paid search value to stakeholders. Discover key metrics, reporting tools, and best practices to showcase ROI and gain buy-in for PPC campaigns.
What You Need to Know About Google's SGE
Learn about Google's Search Generative Experience (SGE) from Joe Stoffel, SEO Director at Marcel Digital.
The Advantages of Working With an Integrated Marketing Agency
Consumers are constantly bombarded with marketing messages across various platforms.
Understanding Umbraco Partnerships: Gold vs. Platinum
Should you choose an Umbraco Gold Partner or an Umbraco Platinum Partner? The right tools and partners make all the difference in web development. Umbraco, a popular open-source content management system (CMS), offers a fully loaded partnership program with top-notch services for users.