Our Insights

What is Account Based Marketing?

Join Morgan O'Hea, Director of Paid Media at Marcel Digital, as she breaks down account based marketing.

Google Launches Ads in AI Overview

This month, Google officially launched Ads in AI Overviews, offering a new way for advertisers to connect with users.

Building Secure Web Applications with Umbraco and .NET

Build secure web applications using Umbraco and .NET. Learn how to implement security features, protect data, and defend against common vulnerabilities.

What is Display Advertising?

Hi, my name is Shelby, and I’m a Paid Media Manager here at Marcel. Today, I’m excited to talk about the benefits of display advertising and why it’s such a valuable tool for your marketing strategy.

Driving B2B Growth with Account Based Paid Search Strategies

Account-Based Marketing (ABM) focuses on high-value accounts rather than broad audiences, allowing B2B companies to create more personalized, meaningful engagements with key decision-makers.

Umbraco US Festival 2024: A Recap

Five Signs Your Website is Due for a Redesign

Your company's website is the virtual front door to your business. It's often the first experience potential customers have with your brand before they ever pick up the phone or walk through your actual doors.

How to Set Effective Goals for B2B Websites

Hi, I’m Zoe Stirrett, Sales & Marketing Specialist at Marcel Digital. Your business provides valuable products and services to clients and customers daily. And your website?

Building Bespoke Experiences Through Customizable .NET Applications

Create unique solutions with customizable .NET applications. Learn how tailored software improves user experience while efficiently adapting to business needs.

The Necessity of Analytics for Website Redesign

Hi! I’m Kendall Wavro, a Digital Marketing Associate at Marcel Digital and today I’ll be talking about why it’s so important to leverage analytics when redesigning your website.

Umbraco US Festival 2024: Why You as a Marketer Should Attend

Hi everyone! Kyle here at Marcel Digital, an Umbraco Platinum Partner located in Chicago. We’re lucky enough to be part of the incredible team organizing this year’s Umbraco festival in our hometown, and we’re hoping to see you there.

Why Your PPC Campaigns Are Underperforming

Hi, I’m Kate, Paid Media Specialist at Marcel Digital. Pay-per-click advertising can be a game-changer for your business, but it can be a little tricky at first. Let’s talk about some common challenges.

Marcel Digital’s 2024 Company Retreat in Lake Geneva

Last week, the Marcel Digital team gathered for our 3rd annual company retreat at the Maxwell Mansion in beautiful Lake Geneva, Wisconsin!

5 Signs Your Digital Strategy is Missing the Mark

Promoting your brand in the digital space can be challenging, and your efforts might not always bring the results you’re looking for.

How to Communicate the Value of Paid Search to Stakeholders

Learn to communicate paid search value to stakeholders. Discover key metrics, reporting tools, and best practices to showcase ROI and gain buy-in for PPC campaigns.