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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
What You Need to Know About Google's SGE
Learn about Google's Search Generative Experience (SGE) from Joe Stoffel, SEO Director at Marcel Digital.
The Advantages of Working With an Integrated Marketing Agency
Consumers are constantly bombarded with marketing messages across various platforms.
Understanding Umbraco Partnerships: Gold vs. Platinum
Should you choose an Umbraco Gold Partner or an Umbraco Platinum Partner? The right tools and partners make all the difference in web development. Umbraco, a popular open-source content management system (CMS), offers a fully loaded partnership program with top-notch services for users.
PPC Metrics That Matter to Marketing Managers
Discover key PPC metrics every marketing manager needs to track for assessing campaign success and maximizing ROI. Make data-driven decisions confidently.
How Responsive Design Enhances User Engagement and Conversion Rates
Responsive design ensures that your website adapts seamlessly to various screen sizes, providing an optimal viewing experience for users on all devices.
APIs and Integrations: Expanding Your Website's Capabilities
The ability to extend your website's functionality through APIs (Application Programming Interfaces) and integrations is crucial.
Marcel Digital's 2024 Marketing Associate Program
We are delighted to welcome the latest additions to the Marcel Digital team! These talented individuals have joined us through Marcel’s Early Talent Program, our annual initiative designed to recruit high performing students directly from college and take them through a rigorous, omni-trained program that empowers them to excel as they progress in their careers.
Gated Content and How it Affects SEO
Dan Ciciora, SEO/AEO Manager at Marcel Digital, discusses gated content and how it affects SEO.
Google's SGE: What Is It & What's to Come?
In May 2023, Google announced its plans to completely change search by adding AI-generated answers.
Marcel Digital Is Now an Umbraco Platinum Partner!
After over 11 years as an Umbraco Gold Partner, we are incredibly excited to announce that we have officially elevated to an Umbraco Platinum Partner.
Umbraco US Festival 2024: Why You as a Developer Should Attend
Kyle Brigham, CSO, talks about Umbraco US Festival and why you as a developer should attend.
Unveiling Google's Secrets: Insights from the API Documentation Leak
In a significant turn of events for the SEO community, Google's internal API documentation was recently leaked, shedding light on various elements of the search engine's ranking mechanisms.
