Our Insights

Building Efficient Client Portals with .NET for Enhanced Business Communication

In a world where seamless communication is critical to business success, client portals have become indispensable. These secure, user-friendly platforms streamline interactions, provide real-time access to information, and enhance customer satisfaction.

Umbraco 15

On November 14th, 2024, Umbraco 15 is launching—delivering a platform that’s bigger, faster, and more powerful than ever before.

Why Your Outdated Website Is Hurting Your SEO

Your website is more than just an online extension of your business—it's often the first impression potential customers have of your brand. Failing to update it alongside rapid technological and design advancements could harm your visibility online.

From Data to Decisions: Transforming Marketing with GA4 Insights

What is Account Based Marketing?

Join Morgan O'Hea, Director of Paid Media at Marcel Digital, as she breaks down account based marketing.

Google Launches Ads in AI Overview

This month, Google officially launched Ads in AI Overviews, offering a new way for advertisers to connect with users.

Building Secure Web Applications with Umbraco and .NET

Build secure web applications using Umbraco and .NET. Learn how to implement security features, protect data, and defend against common vulnerabilities.

What is Display Advertising?

Hi, my name is Shelby, and I’m a Paid Media Manager here at Marcel. Today, I’m excited to talk about the benefits of display advertising and why it’s such a valuable tool for your marketing strategy.

Driving B2B Growth with Account Based Paid Search Strategies

Account-Based Marketing (ABM) focuses on high-value accounts rather than broad audiences, allowing B2B companies to create more personalized, meaningful engagements with key decision-makers.

Umbraco US Festival 2024: A Recap

Five Signs Your Website is Due for a Redesign

Your company's website is the virtual front door to your business. It's often the first experience potential customers have with your brand before they ever pick up the phone or walk through your actual doors.

How to Set Effective Goals for B2B Websites

Hi, I’m Zoe Stirrett, Sales & Marketing Specialist at Marcel Digital. Your business provides valuable products and services to clients and customers daily. And your website?

Building Bespoke Experiences Through Customizable .NET Applications

Create unique solutions with customizable .NET applications. Learn how tailored software improves user experience while efficiently adapting to business needs.

The Necessity of Analytics for Website Redesign

Hi! I’m Kendall Wavro, a Digital Marketing Associate at Marcel Digital and today I’ll be talking about why it’s so important to leverage analytics when redesigning your website.

Umbraco US Festival 2024: Why You as a Marketer Should Attend

Hi everyone! Kyle here at Marcel Digital, an Umbraco Platinum Partner located in Chicago. We’re lucky enough to be part of the incredible team organizing this year’s Umbraco festival in our hometown, and we’re hoping to see you there.