Digital Marketing & Web Development Blog

Marcel Digital & Tutoring Chicago - Digital Marketing Summer Program

Discover how Marcel Digital is making a lasting impact on the Chicago community with our Digital Marketing Summer Program.

Making a Difference with Project C.U.R.E.

As part of Marcel Digital's dedication to giving back, last week, our team volunteered at Project C.U.R.E.’s warehouse in Woodridge, IL.

Introducing Umbraco 14

Join Kyle, Chief Strategy Officer at Marcel Digital, as he dives into the key changes of Umbraco 14.

B2B Buyer's Journey: Understanding Touchpoints and Content Needs

The B2B buyer's journey is a complex process that involves multiple stages, each requiring tailored content and strategic SEO implementation.

The Art of Remarketing in B2B Paid Search Campaigns

B2B digital marketing is a highly competitive space and capturing the attention of your potential customer is only half the battle. The real challenge lies in nurturing leads and guiding them through the sales funnel until they become loyal customers.

Content Marketing and SEO Synergy: Driving Long-Term B2B Engagement

In B2B marketing, content without SEO is invisible, and SEO without compelling content falls flat. Together, they drive high-quality leads and measurable business growth.

SEO Migrations and Why They're Important

Join Vanessa, SEO Manager at Marcel Digital, as she dives into the world of SEO migrations. From upgrades to redesigns, discover how to safeguard your site's SEO value.

8 SEO Metrics That Matter

In digital marketing, search engine optimization (SEO) has become an indispensable tool for businesses looking to increase their online visibility, drive organic traffic, and ultimately, boost their bottom line.

The Necessity of Analytics for Effective Website Redesign

The role of advanced analytics tools like Google Analytics 4 (GA4) has become increasingly important for any website aiming to meet the expectations and tech standards of ever more sophisticated customers.

SGE 101: Decoding the Future of Search Engine Optimization

The digital world is no stranger to evolution. From the early days of basic keyword matching to the sophisticated algorithms that now power our search queries, search technology has seen a remarkable transformation. Yet, the introduction of Search Generative Experience (SGE) marks a pivotal leap forward, setting the stage for a revolution in how we interact with information online.

The Hidden Pitfalls of Neglecting SEO in Website Relaunches

A website relaunch is often seen as a pivotal step towards modernizing a brand, improving user experience, and enhancing functionality. However, without incorporating search engine optimization (SEO) into the project, the results can be less than favorable.

8 Signs It's Time to Hire an SEO Agency

Achieving optimal online visibility and securing top rankings on search engine result pages is more than just a vanity goal—it's a necessity for businesses aiming to thrive in a highly competitive market.

Why Your Outdated Website Is Hurting Your SEO and How a Refresh Can Help

Learn why an outdated website limits your SEO potential and see how Marcel Digital's strategic website refresh can drive better SEO rankings and growth.

Adapting Paid Search Strategies for the Evolving B2B Buyer Journey

The world of B2B marketing is undergoing a sizable transformation, compelling marketers to rethink their paid search strategies. This shift is driven by the evolving behavior of B2B buyers, who now navigate a digital-first landscape with heightened expectations for relevance, personalization, and value at every touchpoint.

Chicago Help Initiative Volunteer Event

Last month, our team volunteered with the Chicago Help Initiative to provide hot, nutritious, full-course meals to more than 100 guests in the dining room of Catholic Charities, located at 721 N. Lasalle St in Chicago.