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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Utilizing GA4 to Drive Data-Driven Decision-Making
Unlock the power of data-driven decision-making with GA4 and GTM. Discover advanced insights, seamless cross-platform tracking, and cookie-less analytics.
The Evolution of Paid Search: Emerging Trends and Strategies for B2B Companies
Discover the latest in paid search evolution and effective B2B strategies in our comprehensive blog, guiding you through innovative approaches with Marcel Digital.
SEO in B2B Brand Building: Going Beyond Rankings
Discover how SEO elevates B2B brand building beyond rankings, enhancing credibility and digital presence. Dive into Marcel Digital's insights for enduring brand success.
What Does a Paid Search Marketing Agency Do?
Explore essential strategies for effective paid search marketing, from keyword selection to advanced targeting and analytics. Boost your campaign's ROI with expert tips.
Leveraging Paid Search to Drive B2B Lead Generation: A Comprehensive Guide
Elevate your B2B lead generation with Marcel Digital's tailored paid search strategies. Discover how to optimize your campaigns for maximum impact.
How to Measure Success in B2B Paid Search Campaigns
Discover effective strategies for measuring B2B paid search campaign success and learn how Marcel Digital's expertise can optimize your ROI.
Navigating Google Search Updates with Ongoing SEO Services
Explore how professional SEO services help businesses navigate Google’s algorithm updates for improved online visibility and success.
How Do You Make Your Company and Content Appear Within ChatGPT?
Wondering how to show up in ChatGPT? Click here to learn the truth about brand visibility in ChatGPT and what is possible when it comes to tracking your brand.
Developing a Multilingual Website with Umbraco: A Comprehensive Guide for Global Business Needs
Discover how to expand globally with a multilingual Umbraco website. Learn from Marcel Digital's expertise in creating engaging, culturally resonant sites.
Google Search Generative Experience (SGE): Paid Media POV
The expansion of Google's Search Generative Experience (SGE) to 120 countries is expected to bring about notable changes in ad placements and formats.
Utilizing Umbraco’s API Controller for Custom Web Development
Umbraco, which is a leading ASP.NET CMS, offers developers a broad range of tools to build their custom web solutions - one of those tools that we are going to jump into in this article, is Umbraco’s API Controller.
