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Google's March 2024 Core Update & New Spam Policies: What You Need to Know

On Tuesday, March 5th 2024 Google announced a significant update to its search ranking algorithm and introduced new spam policies aimed at enhancing the quality of search results. 

As a leading digital marketing agency specializing in SEO, Marcel Digital is here to break down these updates and explain their implications for content creators and website owners.



The March 2024 Core Update

Google acknowledged that the March 2024 core update is more complex than the typical core updates involving changes to multiple core systems. This update signifies an “evolution” in Google's approach to assessing content helpfulness, moving away from relying on a single signal or system. Instead, Google has enhanced its core ranking systems to prioritize more helpful results using a variety of innovative signals and approaches.

This update is expected to roll out over a month, potentially causing more fluctuations in rankings than usual as the systems update and reinforce each other. Google advises that there's nothing new or special that creators need to do as long as they've been producing satisfying content meant for people. However, for those not ranking as well, it's recommended to review Google's guidelines on creating helpful, reliable, people-first content or work with an SEO professional to pivot content strategy.


New Spam Policies

Alongside the core update, Google has introduced three new spam policies targeting practices that negatively impact search quality:

  • Expired Domain Abuse: This involves purchasing expired domains to manipulate search rankings by hosting low-value content, leveraging the domain's past reputation.
  • Scaled Content Abuse: This refers to generating large amounts of unoriginal content primarily to manipulate search rankings, regardless of whether the content is created through automation, human efforts, or a combination thereof.
  • Site Reputation Abuse: This occurs when third-party pages are published with little to no oversight by the host site, aiming to manipulate search rankings by exploiting the host site's ranking signals.

These policies are designed to address specific bad practices that have become increasingly popular, ensuring that users receive high-quality, valuable content in their search results.


Implications for Content Creators and Website Owners

The March 2024 updates underscore Google's commitment to improving search quality and fighting spam. Content creators and website owners should review their strategies to ensure compliance with Google's updated policies. Focusing on creating original, valuable content and avoiding manipulative practices is more crucial than ever.


How Marcel Digital Can Help

Understanding and adapting to these updates can be challenging, but Marcel Digital is here to help. Our team of SEO experts can provide guidance on creating content that not only complies with Google's policies but also stands out in search results. Whether you're looking to improve your website's ranking or ensure your content strategy is up-to-date, we're here to assist.


If you have questions about the March 2024 core update, Google's new spam policies, the implications of AI content, or how to optimize your content strategy, don't hesitate to reach out to Marcel Digital! We're dedicated to helping businesses succeed in search and would be happy to chat about how we can support your SEO goals.

  • SEO

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About the author

Joe Stoffel

Joe knows what it takes to drive SEO results. He is an experienced SEO specialist who currently leads the SEO department and strategy at Marcel Digital.

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