Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do
MARK TWAIN
Joe knows what it takes to drive visibility and results in search. He is an experienced SEO and AEO specialist who currently leads the search strategy and department at Marcel Digital.
Joe has completed hundreds of search and AI-focused optimizations including website migrations, data-driven content strategies, organic link building, local optimization strategies, answer engine optimization (AEO), and new website launches. He has built a comprehensive SEO and AEO program grounded in search engine best practices, the latest industry tools and tactics, and deep expertise in an ever-evolving search landscape.
He has managed search programs for several Fortune 500 companies and optimized websites for national health systems, large eCommerce businesses, established educational institutions, emerging SaaS, and a number of B2B organizations. With a proven track record of improving organic performance and positioning clients for success in an evolving digital landscape, Joe helps organizations stay ahead of how people search, whether through traditional queries, voice search, or AI-driven answers.
In his spare time, Joe is an avid fisherman and brewery enthusiast.
Interesting facts about Joe
Favorite place you've traveled
Madeira
Favorite movie
Jurassic Park
Go-to road trip snack
Salt and vinegar chips
Hidden talent
Cooking
Zodiac sign
Scorpio
Fun fact
Avid Fisherman – trying to replace Jeremy Wade on River Monsters
Something you hate
The Green Bay Packers
Outside of work you’ll find me
Fishing
Favorite song to dance to
Not a dancer; but we'll go with September by Earth, Wind & Fire
Favorite TV character
Eric Cartman
First concert
Aerosmith
What you wanted to be when you grew up
Commercial Pilot