Last Thursday, May 1, 2025, the Marcel Digital team had the privilege of attending the StreetWise Spring Soirée at The Arbory in Chicago. This annual event is more than just a fundraiser - it’s a celebration of resilience, creativity, and community impact. This year’s Soirée was particularly special as it marked the 10-year anniversary of StreetWise’s partnership with Giveashi*t, a collaboration that has raised over $600,000 to support individuals facing homelessness and poverty in Chicago.
Celebrating 10 Years of Giveashi*t
The evening honored the incredible team behind Giveashi*t, along with the many artists who have contributed their designs over the years. Their creative, locally designed, hand-screened merchandise has not only raised funds but also awareness for StreetWise’s mission. At the Soirée, guests had the opportunity to purchase limited-edition t-shirts, with 100% of profits benefiting StreetWise and its vendors.
Marcel Digital: A Tradition of Service
At Marcel Digital, supporting StreetWise is more than a corporate social responsibility initiative - it’s a tradition. For years, our team has volunteered time and expertise to support StreetWise’s mission. Our CEO, Ben Swartz, serves on the StreetWise Board of Directors and has been instrumental in fostering our ongoing partnership. From mentoring vendors to providing digital strategy support, our collaboration with StreetWise is a cornerstone of our commitment to community engagement.
A Night of Inspiration and Community
The Soirée was filled with inspiring stories from vendors whose lives have been transformed through StreetWise’s programs. The atmosphere was filled with hope and solidarity, reminding us all of the power of community support. As we mingled with fellow attendees, it was clear that the impact of StreetWise extends far beyond the pages of its magazine - it’s about empowering individuals to reclaim their narratives and futures.
How You Can Get Involved
If you’re inspired by StreetWise’s mission and want to make a difference, there are several ways to get involved:
- Volunteer: Offer your time and skills to support StreetWise’s various programs.
- Purchase Merchandise: Buy a t-shirt or other items from Giveashi*t, knowing that 100% of profits go directly to StreetWise and its vendors .
- Donate: Contribute financially to help StreetWise continue its vital work in the community.
For more information on how to support StreetWise, visit their official website: https://www.streetwise.org/
We’re honored to be part of StreetWise’s journey and look forward to many more years of collaboration and community impact.
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About the author
Tom Kelly
Tom has worked in digital marketing since he started his career over a decade ago, working across the project and account side of the business.