LATEST POSTS
Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Automations vs. AI Workflows vs. AI Agents: Choosing the Right Intelligence for B2B Marketing and Sales
B2B marketing and sales teams are under more pressure than ever to deliver qualified leads, accelerate pipelines, and demonstrate ROI.
How AI Is Changing the Role of Marketing Dashboards
Traditional marketing dashboards, even the flashy ones with attractive charts and real-time data pulls, have a dirty secret: they’re mostly passive. Sure, they tell you what happened but they can't tell you why it happened, what to do next, or even who should care.
Understanding Why Search Rankings Look Different Across Devices, Locations, and Reports
If you’ve ever compared Google search results on your own screen with what you see in SEO reporting tools, you may have noticed some discrepancies.
Dynamic Ad Creative for AI Overviews and Conversational Search
As AI continues to reshape how users interact with search engines, the way ads are delivered is also undergoing a major transformation.
Another One for the Books: Umbraco US Festival 2025
The 2025 Umbraco US Festival at mHub brought together one of the most passionate and collaborative communities in digital.
Content Decay in AI Overviews and Why Older Pages Are Disappearing from Answer Engines
In traditional search, older pages with strong backlinks and long-standing authority could dominate for years.
How B2B Marketers Use Predictive Analytics with BigQuery and AI
B2B marketing is increasingly defined by its focus on precision and accountability. As campaigns evolve across longer sales cycles and complex buyer journeys, relying on gut instinct and backward‑looking metrics no longer delivers the results teams expect.
Why Website Performance Is Critical in AI and Search Rankings
Your website’s performance is no longer just a backend concern. It now plays a central role in how your brand is discovered, ranked, and engaged online.
Introducing Umbraco MCP: A Smarter Way to Work with AI
At this year’s Codegarden conference, Umbraco announced something exciting: the Umbraco MCP Server (Model Context Protocol).
Marcel Digital Shortlisted for Two Global Digital Excellence Awards
We’re thrilled to share some exciting news: Marcel Digital has been shortlisted in two categories at the 2025 Global Digital Excellence Awards - Standout B2B SEO Campaign of the Year and Standout B2B PPC Campaign of the Year.
How AI Is Changing Paid Search Optimization
AI has arrived fast and loud in the world of paid search. At first glance it seems straightforward to set your goals and let Google Ads or Microsoft Advertising take the wheel.
Measuring Content Visibility in an AI-First World
AI tools like ChatGPT, Perplexity, and Google's Search Generative Experience (SGE) are fundamentally changing how content is discovered.
Optimizing Product Feeds for AI Overviews, LLMs, and Google Merchant Center
Product feeds have long been the engine behind Google Shopping and various paid media campaigns but they’re now playing a much bigger role in how customers discover, evaluate, and interact with products.
