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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
What Happens to SEO When You Merge Multiple Websites or Domains
Merging multiple websites or domains is often driven by efforts to simplify digital infrastructure, unify brand presence, and improve governance across an organization.
Just Having a Website Isn’t the Same as Building a Platform
Modern websites now support a wide range of responsibilities that extend well beyond content publishing.
The Metrics That Actually Influence Enterprise Value
Most marketing conversations revolve around familiar performance metrics: traffic, leads, conversion rates, and cost per acquisition.
How to Create a Single Source for Marketing Data Across Systems
Creating a single source for marketing data requires more than connecting tools. It demands a structured approach to standardization, integration, and governance.
Marcel Digital Wins Best Agency Culture at the 2026 Global Agency Awards
Marcel Digital has been named Best Agency Culture at the 2026 Global Agency Awards, recognizing the people-first culture we’ve intentionally built and continue to invest in.
Why Protecting Organic Authority Is the New Growth Strategy
AI overviews, large language models, and platform changes are reshaping how users discover information
Marcel Digital Named a 2026 Best and Brightest Company to Work For in Chicago
Marcel Digital is honored to be recognized as one of Chicago’s Best and Brightest Companies to Work For in 2026, earning this award for the second consecutive year.
Disconnected Data Is Slowing Your Organization Down
As digital ecosystems expand, performance data becomes scattered across analytics platforms, CRMs, advertising tools, and CMS reporting environments.
Bad Data Leads to Expensive Paid Campaigns
Paid search platforms optimize toward the signals they can see, including clicks, form submissions, and on site conversions. These signals shape bidding strategies and influence how advertising platforms allocate campaign budgets.
The Hidden Outcome of Great Marketing: Enterprise Value
For years, the conversation around marketing has centered on a familiar challenge: proving impact. Can SEO drive pipeline? Can paid media support revenue growth? Can analytics tie marketing investment back to business performance?
How to Measure Visibility in AI Search
AI driven search experiences are reshaping how users discover and evaluate solutions. Large language models and AI overviews increasingly answer complex questions before a visitor ever clicks through to a website.
Marcel Digital Shortlisted for Two Global Agency Awards
We’re excited to share some great news: Marcel Digital has been shortlisted for two categories at the 2026 Global Agency Awards: B2B Agency of the Year and Best Agency Culture.
What AI Search Means for Marketing in 2026
For more than two decades, search marketing has been built around a predictable model: users enter queries, search engines return ranked links, and brands compete for position within that hierarchy.
