Making changes on a website used to be a fairly complicated process. Content management systems (CMS) were built to remove this complication. CMS solutions can be integrated with your website to allow any user within your organization to make changes to pages and information on your site quickly and efficiently.
A CMS is an online application that has been integrated with a website for the sole purpose of making on-the-fly changes to content. It allows you to edit, publish, modify, and organize all of the content on your website without having to know extensive amounts of code. It is designed to streamline changes to your site and make it easier for users of all types to improve your website.
Open Source Content Management systems are built by and open to the larger online community for development. These types of CMS solutions are beneficial because they are generally free and usually offer many community-driven plug-ins that can be helpful for many different types of applications.
Some of the most popular Open Source Content Management systems are:
Marcel Digital has experience implementing open source systems for many different types of applications. Whether your site is built for lead generation or eCommerce, open source solutions can be your answer to a free, efficient content management system. Our team is also one of the elite agencies to be Umbraco certified.
A Proprietary Content Management System is a system that was specifically designed by a company and sold as a solution. These types of systems generally offer better support than their free counterparts, but usually have a monthly or annual subscription fee. These can be beneficial if you are looking for more support from the developers of the CMS.
Here are some examples of these types of CMS:
Marcel Digital can aid in the implementation of your content management system no matter the type of system you choose to use. Our team has a diverse set of experience capable of handling the implementation of your CMS.
By implementing a CMS for your website, you enable your marketing teams and web teams to focus on doing what they each do best. With the right system, any user on your team can make the necessary updates to your website without worrying about going through a development team and wasting precious time on potentially mundane tasks.
“Marcel Digital has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.