API Integrations

API Integrations

An application programming interface (API) is essentially a way to connect data with one application to another application. It provides inputs and outputs of information that developers can connect with to create unique applications that are customized to your processes.

For example, you might want to create a custom reporting application for your clients that connects with many different applications across the Web. A developer might use API integration to pull in the data from each one of these sources into a customized, white label application that is unique to your organization.

Marcel Digital has completed a number of API integrations from payment processing systems, reporting applications, custom builder applications, and many more. Our skilled team of developers has the knowledge and expertise necessary to successfully integrate with a number of different APIs and successfully create and execute a customized solution for any application.


Customer Relationship Management

Wouldn’t it be great to connect your marketing data directly to your CRM And vice versa?  API integrations give you the flexibility to take information from outside of your CRM and integrate directly with your data to create insights you never thought possible.

Think about pulling in website user interaction data directly into your CRM and reacting to individual customers based on their website behavior.  APIs give you the flexibility to create something truly unique to bring your insights to a whole new level.


What APIs Can You Connect With?

The best part about connecting to an API is that there are tons of them out there just waiting to be utilized! Here are some of the more popular APIs being utilized by developers right now:

  • Facebook
  • Twitter
  • YouTube
  • Google Analytics
  • Google Maps
  • Salesforce
  • Stripe
  • Dropbox


If you like what you see, let's work together.

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What Our Customers Think

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

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