An application programming interface (API) is essentially a way to connect data with one application to another application. It provides inputs and outputs of information that developers can connect with to create unique applications that are customized to your processes.
For example, you might want to create a custom reporting application for your clients that connects with many different applications across the Web. A developer might use API integration to pull in the data from each one of these sources into a customized, white label application that is unique to your organization.
Marcel Digital has completed a number of API integrations from payment processing systems, reporting applications, custom builder applications, and many more. Our skilled team of developers has the knowledge and expertise necessary to successfully integrate with a number of different APIs and successfully create and execute a customized solution for any application.
Wouldn’t it be great to connect your marketing data directly to your CRM And vice versa? API integrations give you the flexibility to take information from outside of your CRM and integrate directly with your data to create insights you never thought possible.
Think about pulling in website user interaction data directly into your CRM and reacting to individual customers based on their website behavior. APIs give you the flexibility to create something truly unique to bring your insights to a whole new level.
The best part about connecting to an API is that there are tons of them out there just waiting to be utilized! Here are some of the more popular APIs being utilized by developers right now:
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We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.