PPC stands for pay-per-click. It is an advertising model that is based on an advertisement’s effectiveness because advertisers only pay when a user clicks on an online ad. Here's how you should use it in 2020.
Recently, Ben Swartz, Marcel Digital’s founder and CEO, had the chance to sit down with UpCity, a leading Chicago-based B2B marketplace. During his chat, Ben had the opportunity to share insight into
Google Ads is a proven leader in advertising, and we all know how important it is to be seen on Google’s search pages. The ad in the top position on Google’s SERPs has an average click-through rate of
For each search query, over 75 percent of people only scan the first page of results — and never move onto the second and beyond. Only companies featured on the first page get the impressions and
As you work on promoting your brand in the digital space, your efforts may not always bring the results you’re looking for. In order to adjust your strategy, you have to identify where you’re missing
Digital marketing can get pretty complicated. We're here to cut through the noise and keep it simple. When it comes to optimizing your homepage, you could jump through any number of strategic hoops to
Your company's landing page is one of the most important -- if not THE most important -- element on its website. If your landing page isn't serving your company's goals, chances are that visitors