Digital Marketing & Web Development Insights

PPC Trends to Watch in 2020

Tuesday October 29, 2019
2019-10-29) PPC stands for pay-per-click. It is an advertising model that is based on an advertisement’s effectiveness because advertisers only pay when a user clicks on an online ad. Here's how you should use it in 2020.

Ben Swartz's "From the Ground Up" Interview with UpCity

Tuesday October 22, 2019
2019-10-22) Recently, Ben Swartz, Marcel Digital’s founder and CEO, had the chance to sit down with UpCity, a leading Chicago-based B2B marketplace. During his chat, Ben had the opportunity to share insight into

How to Find Your Paid Search Budget

Tuesday October 22, 2019
2019-10-22) Paid search ads are essential to any online retailer. However, it's easy to get carried away with all of the offers, keywords and opportunities you are bombarded with every day.

How to Use Location-Based Marketing

Tuesday October 15, 2019
2019-10-15) Location-based targeting is a marketing strategy that involves customized marketing aimed at specific geographical regions. Here's how you do it.

How to Improve Your Quality Score in Google Ads

Tuesday October 1, 2019
2019-10-01) Google Ads is a proven leader in advertising, and we all know how important it is to be seen on Google’s search pages. The ad in the top position on Google’s SERPs has an average click-through rate of

SEO is a Long Term Investment - Here's Why

Monday September 23, 2019
2019-09-23) For each search query, over 75 percent of people only scan the first page of results — and never move onto the second and beyond. Only companies featured on the first page get the impressions and

Signs Your Digital Marketing Strategy is Missing the Mark

Tuesday September 17, 2019
2019-09-17) As you work on promoting your brand in the digital space, your efforts may not always bring the results you’re looking for. In order to adjust your strategy, you have to identify where you’re missing

5 Ways to Drive More Conversions From Your Homepage

Tuesday September 10, 2019
2019-09-10) Digital marketing can get pretty complicated. We're here to cut through the noise and keep it simple. When it comes to optimizing your homepage, you could jump through any number of strategic hoops to

What is Marketing Attribution & What Model is Right for Me?

Tuesday September 3, 2019
2019-09-03) The best model for a business to use is based on factors such as the length of the sales cycle and the size of the purchase. But what is attribution modeling?

How to Set Up the Perfect Paid Landing Page

Monday August 26, 2019
2019-08-26) Your company's landing page is one of the most important -- if not THE most important -- element on its website. If your landing page isn't serving your company's goals, chances are that visitors