Digital Marketing & Web Development Insights

How to Use Goal Values in Google Analytics

Tuesday April 23, 2019
2019-04-23) Goal values are a rigid monetary amount assigned to specific, non-eCommerce actions on your website. Marcel works with many B2B lead gen sites and leverage this often - learn how it's done.

Using Internal Linking to Drive SEO Results

Wednesday April 17, 2019
2019-04-17) SEO is mission-critical in digital marketing, and finding low hanging fruit is always a great quick win. One high-octane SEO tactic is through internal linking - learn how!

How to Find the Right Digital Marketing Agency

Thursday April 11, 2019
2019-04-11) If you're like most business owners, your time and attention is already spread pretty thin, and finding the right digital marketing partner can be a tricky process even for those with time on their hands. Here's how you do it.

What Makes a Good SEO Report?

Monday April 1, 2019
2019-04-01) Know Your SEO GoalsBefore you can determine an effective search engine optimization (SEO) strategy, you must know who you’re trying to reach. One of the most effective ways to know your target

How to Create Kick-Ass Landing Pages in Umbraco

Tuesday March 19, 2019
2019-03-19) You put a lot of effort into landing pages, because you have traffic coming from your paid ads, you have referral traffic coming from your backlinks and partner pages, and you also have traffic coming

How to Fix Google Analytics Mistakes for Healthcare

Thursday March 14, 2019
2019-03-14) Google Analytics is just as useful in healthcare as it is in any other industry. However, over the years we've seen that most (if not all) healthcare implementations are done incorrectly. Here's what we've seen most.

What to Do With Your Old Blog Posts

Thursday March 7, 2019
2019-03-07) There was a time about 15 years ago when keywords were king, and everyone in the corporate world was rushing to jump on the blog bandwagon. Because the main strategy in those days was to use

How to Optimize the Power of Google My Business Listings

Wednesday February 27, 2019
2019-02-27) Google My Business (GMB) was launched in 2014, designed by Google to give business owners more control regarding what shows up in search results when someone searches for their business name. Here's how you optimize it.

Umbraco 8 Has Been Released!

Tuesday February 26, 2019
2019-02-26) Big things are happening in 2019 and today, Tuesday, February 26th, is no different. It's with much excitement and pride that we announce our dear friends and partners at Umbraco have finally released Umbraco 8!

How Long Should My Blog Post Be?

Tuesday February 19, 2019
2019-02-19) You have an idea for a blog post that you know will resonate well with your target audience. You’re excited about the idea and have started to create an outline for the blog. But how long should it be?