Many organizations push off CMS upgrades until there’s no other option. It’s understandable. Upgrades can feel like a technical hassle with unclear ROI.
Upgrading Umbraco is one of the smartest steps a business can take to protect its infrastructure, streamline operations, and set the foundation for innovation.
Why Modernizing Umbraco Matters
The benefits of upgrading go far beyond “keeping the lights on.” Newer versions of Umbraco unlock meaningful advantages that touch nearly every part of your digital presence.
Faster Page Speed
Page speed is a competitive advantage. From search engine rankings to user experience, every second matters. New versions of Umbraco are optimized for performance on both the front and back end. That means your team can publish faster and your visitors can engage without friction.
Enhanced Security and Stability
Each release of Umbraco builds on a more modern .NET framework, offering stronger protection and resiliency out of the box.
Better Editor Experience
The latest Umbraco interface is more intuitive, flexible, and collaborative. Content teams can build new pages, publish blog posts, and manage assets with less reliance on development. That means less backlog and more agility.
Seamless Integration Capabilities
Today’s CMS needs to function as part of a broader ecosystem. Whether it’s Salesforce, HubSpot, GA4, or a headless front end, newer versions of Umbraco support more integrations out of the box and offer stronger API compatibility.
Scalability for the Future
When your CMS is up to date, your team can take advantage of future opportunities like AI tools, personalization engines, and new digital channels. A modern CMS doesn’t just support where you are today. It sets the stage for where you’re going.
What the Upgrade Process Looks Like
Every upgrade looks different depending on your current setup. That said, a well-managed major Umbraco upgrade typically follows five key stages:
- Technical Audit: We assess your current CMS version, custom code, plugins, and integrations. This helps us identify risks and define the most efficient path forward.
- Strategic Planning: You’ll receive a tailored upgrade plan that outlines version jumps, migration approaches, and key milestones. If a full rebuild is necessary, we’ll explain the reasoning and provide a scoped plan for execution.
- Development and Testing: Our developers create a new Umbraco environment and migrate content, templates, and custom features. We then perform comprehensive testing across devices and browsers to ensure functionality and performance.
- Integration and SEO Checks: We validate that your analytics setup, lead forms, and third-party integrations remain intact after migration. Redirects are mapped, structured data is reviewed, and SEO best practices are implemented to maintain visibility.
- Launch and Support: Once the upgraded site is live, we closely monitor technical performance and user engagement. We also offer training, documentation, and ongoing support to keep your team confident and informed.
Upgrades don’t have to be disruptive. With the right partner, the process is efficient, low-risk, and delivers immediate value.
Why This Matters for B2B Strategy
An Umbraco upgrade is not just an IT decision. For B2B organizations, it's a foundational part of digital strategy. If you're investing in demand generation, account-based marketing, or multi-channel content strategy, your CMS needs to be agile, secure, and future-proof.
A modern CMS enables faster campaign launches, better lead tracking, and cleaner data handoffs between marketing and sales. It reduces bottlenecks in content production and makes it easier to A/B test landing pages, segment users, and refine conversion funnels.
And with tools like AI-assisted content generation, dynamic CTAs, and intent data integrations becoming more common, keeping your platform current ensures you can adopt what's next without starting over.
Why Marcel Digital Is the Right Upgrade Partner
Marcel Digital has been working in Umbraco for over a decade. As a certified Platinum Partner, we’re more than familiar with the platform. We help shape how it’s used. Our developers are Umbraco Masters. Our marketers are trained in SEO, analytics, and CRO. And our project teams ensure that upgrades stay on time, on budget, and on target.
We’ve upgraded and rebuilt Umbraco sites for clients across industries including manufacturing, education, technology, healthcare, and associations. That cross-vertical experience means we understand complex integrations, layered compliance needs, and the nuance of B2B buying cycles.
We don’t just migrate your website. We help modernize it in a way that delivers business results.
Contact us today to start your Umbraco upgrade with a team that understands strategy, not just code.
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About the author
Alex Vilmur
Alex Vilmur is a wizard at development and also trumpet. He once auditioned for The Mighty Mighty Bosstones, but found his passion for website development and Umbraco made it too hard to leave.