Two of the biggest issues we see businesses face when it comes to adding marketing and vendor tags to their website is deployment delays and developer workloads. Web developers and IT are often overloaded with requests coming in from multiple directions and sometimes much needed tag implementations have to take a backseat. That's a tough position for marketers to be in, you have a business you're trying to market and missing the ability to effectively measure your current efforts while collecting data to uncover opportunities is crucial to your business growth.
In 2012, Google recognized this problem and created a free solution called Google Tag Manager, helping make tag management simple and easy for marketers, and alleviating request burdens for web developers and IT personnel.
Google Tag Manager (GTM) is a free tag management solution that allows you to quickly implement tracking, conversion, and remarketing tags across your website and mobile apps. It's intuitive enough for marketers without a background in development to use and configure, giving your marketing team the competitive edge it needs to track engagement on your website and swiftly take advantage of opportunities found.
While the ability to quickly implement tag snippets without having to wait for deployments may be enough for most marketers, the benefits of Google Tag Manager extend far beyond. With Google Tag Manager, you're able to:
Web developers and IT teams will also love Google Tag Manager, because it allows for user permissions, testing and debugging, and error checking, ensuring that all implementations are correct and giving your web development / IT teams piece of mind.
As a Google Tag Manager Certified Partner, Marcel Digital has implemented hundreds of Google Tag Manager configurations ranging from simple analytics tracking to advanced tag implementations. Our Google Tag Manager services include:
Our goal with any of our services is to give you transparency in both our processes and the data you collect. We're an agency that's focused on data-driven decisions, meaning we ensure that our strategies and implementations are tailored to achieving your business's goals, becoming a trusted business partner in the process.
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