Two of the biggest issues we see businesses face when it comes to adding marketing and vendor tags to their website is deployment delays and developer workloads. Web developers and IT are often overloaded with requests coming in from multiple directions and sometimes much needed tag implementations have to take a backseat. That's a tough position for marketers to be in, you have a business you're trying to market and missing the ability to effectively measure your current efforts while collecting data to uncover opportunities is crucial to your business growth.
In 2012, Google recognized this problem and created a free solution called Google Tag Manager, helping make tag management simple and easy for marketers, and alleviating request burdens for web developers and IT personnel.
Google Tag Manager (GTM) is a free tag management solution that allows you to quickly implement tracking, conversion, and remarketing tags across your website and mobile apps. It's intuitive enough for marketers without a background in development to use and configure, giving your marketing team the competitive edge it needs to track engagement on your website and swiftly take advantage of opportunities found.
While the ability to quickly implement tag snippets without having to wait for deployments may be enough for most marketers, the benefits of Google Tag Manager extend far beyond. With Google Tag Manager, you're able to:
Web developers and IT teams will also love Google Tag Manager, because it allows for user permissions, testing and debugging, and error checking, ensuring that all implementations are correct and giving your web development / IT teams piece of mind.
As a Google Tag Manager Certified Partner, Marcel Digital has implemented hundreds of Google Tag Manager configurations ranging from simple analytics tracking to advanced tag implementations. Our Google Tag Manager services include:
Our goal with any of our services is to give you transparency in both our processes and the data you collect. We're an agency that's focused on data-driven decisions, meaning we ensure that our strategies and implementations are tailored to achieving your business's goals, becoming a trusted business partner in the process.
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.