I remember the day vividly. September 23, 2013, our friends over at Search Engine Watch posted a blog post that made me gulp. That post headline read Goodbye, Keyword Data: Google Moves Entirely to Secure Search. You could feel the air get sucked out of the office and quickly. We all knew that Google was slowing increasing (not provided) data over the years, but we didn’t expect to happen so soon, and so suddenly.
At the time of writing, we are resting slightly easier at 82.16%, but for me and my colleagues, (not provided) has become a fact of life and something we truthfully don’t worry about as much. Let me give you some tips that can help you get back on your data confidence. You’re going to be fine, I promise.
Start Benchmarking Your Traffic
While Google Analytics has taken our blatant keyword traffic away for the most part, they are still giving us a wealth of information in multiple reports that are readily available with a few clicks. For instance, start focusing on these: overall organic traffic, landing page organic traffic, homepage organic traffic, and your Queries/Landing Pages/Geographical Summary under Search Engine Optimization.