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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Keeping Chicago Beautiful: Marcel Digital Helps Clean Up the Lakefront
Last week, the Marcel Digital team came together to clean up trash along the Lakefront Trail and help keep one of the city’s most loved spots beautiful.
How to Consolidate Multiple Websites Into a Single CMS Without Losing Functionality
Consolidating multiple websites into a unified CMS environment provides a path forward. With the right strategy and architecture, organizations can centralize operations while maintaining the functionality and flexibility each site requires.
Marcel Digital Shortlisted for Two 2026 Elevation Awards
Marcel Digital has been shortlisted for two categories at the 2026 Elevation Awards: B2B Marketing Agency of the Year and Best Data-Driven Strategy!
Umbraco 13 End of Life: What It Means for Your Website (and What to Do Next)
Umbraco 13 will reach End of Life (EOL) on December 14, 2026. If your website is running on Umbraco 13, now is the time to start planning your next move.
What Happens to SEO When You Merge Multiple Websites or Domains
Merging multiple websites or domains is often driven by efforts to simplify digital infrastructure, unify brand presence, and improve governance across an organization.
Just Having a Website Isn’t the Same as Building a Platform
Modern websites now support a wide range of responsibilities that extend well beyond content publishing.
The Metrics That Actually Influence Enterprise Value
Most marketing conversations revolve around familiar performance metrics: traffic, leads, conversion rates, and cost per acquisition.
How to Create a Single Source for Marketing Data Across Systems
Creating a single source for marketing data requires more than connecting tools. It demands a structured approach to standardization, integration, and governance.
Marcel Digital Wins Best Agency Culture at the 2026 Global Agency Awards
Marcel Digital has been named Best Agency Culture at the 2026 Global Agency Awards, recognizing the people-first culture we’ve intentionally built and continue to invest in.
Why Protecting Organic Authority Is the New Growth Strategy
AI overviews, large language models, and platform changes are reshaping how users discover information
Marcel Digital Named a 2026 Best and Brightest Company to Work For in Chicago
Marcel Digital is honored to be recognized as one of Chicago’s Best and Brightest Companies to Work For in 2026, earning this award for the second consecutive year.
Disconnected Data Is Slowing Your Organization Down
As digital ecosystems expand, performance data becomes scattered across analytics platforms, CRMs, advertising tools, and CMS reporting environments.
Bad Data Leads to Expensive Paid Campaigns
Paid search platforms optimize toward the signals they can see, including clicks, form submissions, and on site conversions. These signals shape bidding strategies and influence how advertising platforms allocate campaign budgets.
