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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
The Rise of Multimodal Search and the Future of Discovery
AI driven search experiences are no longer limited to text results. AI overviews increasingly blend written summaries, images, product visuals, diagrams, and video clips into a single synthesized response.
Why “Good Data In, Good Results Out” Is the New Performance Strategy
Google Ads has evolved significantly over the past few years.
Organic Search vs. Large Language Models: Understanding User Behavior and Conversion Measurement
Large language models are reshaping how users research vendors, compare options, and validate decisions before ever visiting a website.
Marcel Digital Named a 2026 Google Premier Partner
Marcel Digital has been recognized as a 2026 Google Premier Partner, Google’s highest distinction in the Google Partners program.
Umbraco Compose: A Simpler Way to Power Modern Digital Experiences
Umbraco recently introduced Umbraco Compose, a new solution designed to make working across multiple systems easier.
The Role of Forums and Community Content in AI-Driven Discovery
As AI-driven search experiences become more common, many marketing teams are noticing a shift they cannot easily explain.
Marcel Digital Named an Umbraco Contributing Partner
We’re excited to share that Marcel Digital has been officially recognized as a 2025 Umbraco Contributing Partner! This honor reflects our commitment to delivering strong digital solutions with Umbraco CMS while also supporting the global Umbraco community.
Designing Compliant, User-Centered .NET Patient Portals for Discoverability
Healthcare organizations must balance patient expectations for digital convenience with strict data privacy and accessibility requirements. A secure, intuitive patient portal serves as both a digital entry point and a long-term engagement tool for patients and providers alike.
Modernizing Legacy Nonprofit Portals for AI Visibility and Scalable Impact
Legacy nonprofit portals often reflect years of mission-driven work and strategic growth, but the fast-moving evolution of search engines and AI-driven platforms presents new challenges.
ChatGPT Search Ads Are Coming: Here’s How We’re Preparing
This blog outlines how paid search is changing and how we’re preparing for ChatGPT Search Ads as that future takes shape.
Bridging Product, Content, and SEO/AEO to Unlock Measurable Growth
Many growth-stage SaaS teams are moving fast, but speed alone does not guarantee impact.
How to Link Website Behavior to Revenue with SEO, AEO, and Clean Attribution
Getting in front of your audience is one thing; proving that visibility leads to outcomes is what matters.
How Enterprise Teams Build AI-Optimized Web Infrastructure Without Growing Dev Headcount
Enterprise marketing and technology leaders face a modern paradox: the pressure to evolve digital infrastructure for AI-powered search and user expectations without increasing development headcount.
