Dan is an experienced analytics expert with many years of analytics expertise, consulting, and successful implementations under his belt. He has a number of certifications in Google Analytics (GA4), Google Tag Manager, and Google Looker Studio, training both clients and Marcel team members on the latest measurement and data strategies. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and to provide more meaningful, decision-making reporting.

Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations and integrations. His solutions are rooted in measuring the success of marketing channels to business goals and to understanding digital channel attribution.

Born and bred in Chicago, he comes from a large family with 7 other siblings. Dan is a father to a set of twins and husband to his amazing wife, Jessica. He loves traveling, cooking, sports, and spending spare time with friends and family.