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Dan Kipp

Analytics Lead

Dan Kipp Director Of Analytics, Marcel Digital

Dan is an experienced analytics expert verified by his many years of successful implementations as well as his certifications in Google Analytics, Google Tag Manager, and Google Data Studio. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and provide more meaningful, decision-making reporting.  

Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations. His solutions are rooted in tracking business goals and understanding digital channel attribution.

He believes in providing education alongside technical expertise to better engage clients in conversations about their data and the success of their digital efforts. 

Born and bred in Chicago, he comes from a large family with 7 other siblings. He loves traveling, cooking, sports,and spending spare time with friends and family.

Favorite Vacation Spot
Colorado
Favorite Beverage
Shiner Bock
Favorite TV Show
Sons of Anarchy
Eating Challenge Food
Chicago-style hot dogs
Hidden Talent
I make a mean Memphis-style BBQ sauce
Weird Fact
15% of all search queries a day are brand new to Google
Fun Fact
I have two brothers adopted from Mongolia and a sister from China
Something You Hate
Rain
Favorite Pastime
Wakeboarding & snowboarding
Favorite Restaurant
Crisp
Favorite Michael McDonald Song
Signed, Sealed, Delivered (I'm Yours)
First Concert
Dave Matthews Band
Favorite Nicholas Cage Movie
Con Air
Most Famous Celebrity Met
George Clooney