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Dan Kipp

Analytics Director

Dan is an experienced analytics expert with many years of analytics expertise, consulting, and successful implementations under his belt. He has a number of certifications in Google Analytics (GA4), Google Tag Manager, and Google Looker Studio, training both clients and Marcel team members on the latest measurement and data strategies. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and to provide more meaningful, decision-making reporting.  

Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations and integrations. His solutions are rooted in measuring the success of marketing channels to business goals and to understanding digital channel attribution.

Born and bred in Chicago, he comes from a large family with 7 other siblings. Dan is a father to a set of twins and husband to his amazing wife, Jessica. He loves traveling, cooking, sports, and spending spare time with friends and family.

If statistics are boring, you've got the wrong numbers.

Edward Tufte

Favorite Vacation Spot

Railay Beach, Thailand

Favorite Beverage


Favorite TV Show

Game of Thrones

Favorite Challenge Food

Chicago-style Hot Dogs

Hidden Talent

I make a mean Memphis-style BBQ sauce

Weird Fact

I started a Wakeboarding school

Fun Fact

I have two brothers adopted from Mongolia and a sister from China

Something You Hate


Favorite Pastime

Wakeboarding & Snowboarding

Favorite Restaurant


Favorite Song To Dance To

None, you won't catch me dancing

First Concert

Dave Matthews Band

Favorite Nicholas Cage Movie

Con Air

Most Famous Celebrity Met

George Clooney

First Job

Boat Marina

What You Wanted to Be When You Grew Up

Professional Wakeboarder