The SEO industry gets quite a bit of grief for its previous incarnations, sometimes being labeled or viewed as a snake oil industry. A lot of people made a lot of money telling clients a lot of fluff that ultimately didn’t return the results people were expecting. Some of those same people spent a lot of money buying links in bulk that burned their clients, ultimately leaving them to believe that SEO was nothing more than a quick buck being made with no real substance.
You might be surprised to learn that I think that’s a fair assessment given the history of the industry. Black hat tactics were extremely effective for a long period of time and returned great results. But for those people that got burned, they don’t see the shedding of skin that SEO has been taking over the past couple of years. This new coat requires a lot of knowledge about your industry and building effective strategies around that knowledge that incorporate many moving parts in unison.
But where do you turn to get effective tactics backed up by data and research?
Who To Read And Why
What I want to do with this post is give you a few resources that I use to stay up to date on industry news and updates. It’s extremely easy to get lost in a lot of noise and fluff in SEO, especially with content being the hot item. There are constantly articles being posted that don’t say anything new or provide any real tactics to get your started. Hopefully, I can change that a bit for you.
Here’s who I read: