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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Umbraco 10 Year Celebration
Join Marcel Digital, as we celebrate 10 years of being an Umbraco Gold Partner!
Quick Digital Marketing Predictions for 2023
Kyle Brigham outlines his digital marketing predictions for 2023 in this video from Marcel Digital.
Use Caution When Exploring ChatGPT and Other AI Tools for Your Content and SEO
There is no simple answer to these questions, but this post will take some time to explore the grey area.
Marcel Digital's Year in Review 2022
As we come to the end of another wonderful year at Marcel Digital, we wanted to recap some of the highlights as we finish 2022 strong and throw ourselves into 2023:
Google's Helpful Content Update is Now Live Globally
Big news from Google this week: their Helpful Content Update was rolled out globally on December 5th.
How to Manage a Website Redesign Project
A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business.
Marcel Digital Participates in Expert Panel: Umbraco as a Composable DXP
s part of the Umbraco US Summit 2022, our very own Kyle Brigham got to participate in a panel of experts discussing the Umbraco CMS as a composable DXP (digital experience platform).
Volunteer Outing at Erie House Chicago
As part of our ongoing commitment to philanthropy, Marcel Digital employees visited Erie House this week to volunteer and assist with their operations.
Google Data Studio is Now Called Looker Studio
At Google’s Cloud Next 2022 conference, it was announced that all business intelligence tools will be unified under the Looker umbrella.
How to Structure Your Google Ads & PPC Campaigns
Digital marketing is getting more competitive each day and businesses of all sizes are turning to Google Ads and Pay-Per-Click (PPC) campaigns to reach their target audience and drive conversions.