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Our Insights

Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions

Umbraco 10 Year Celebration

Join Marcel Digital, as we celebrate 10 years of being an Umbraco Gold Partner!

Quick Digital Marketing Predictions for 2023

Kyle Brigham outlines his digital marketing predictions for 2023 in this video from Marcel Digital.

Importance of Project Managers For a Web Development Project
Use Caution When Exploring ChatGPT and Other AI Tools for Your Content and SEO

There is no simple answer to these questions, but this post will take some time to explore the grey area.

Marcel Digital's Year in Review 2022

As we come to the end of another wonderful year at Marcel Digital, we wanted to recap some of the highlights as we finish 2022 strong and throw ourselves into 2023:

Google's Helpful Content Update is Now Live Globally

Big news from Google this week: their Helpful Content Update was rolled out globally on December 5th.

Digital Marketing Associate Program
How to Choose the Right CMS Platform
How to Manage a Website Redesign Project

A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business.

Marcel Digital Participates in Expert Panel: Umbraco as a Composable DXP

s part of the Umbraco US Summit 2022, our very own Kyle Brigham got to participate in a panel of experts discussing the Umbraco CMS as a composable DXP (digital experience platform).

Volunteer Outing at Erie House Chicago

As part of our ongoing commitment to philanthropy, Marcel Digital employees visited Erie House this week to volunteer and assist with their operations.

Google Data Studio is Now Called Looker Studio

At Google’s Cloud Next 2022 conference, it was announced that all business intelligence tools will be unified under the Looker umbrella.

How to Structure Your Google Ads & PPC Campaigns

Digital marketing is getting more competitive each day and businesses of all sizes are turning to Google Ads and Pay-Per-Click (PPC) campaigns to reach their target audience and drive conversions.

Common Mistakes When Building a New Website

We’ve compiled some of the biggest website mistakes for you to avoid on your next website development project.

Marcel Digital's 2022 Company Retreat in Lake Geneva

Last month Marcel Digital hosted our first off-site retreat in Lake Geneva, Wisconsin.

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.