It's a new year and we're excited as we look ahead to the latest trends in digital marketing for 2023. Watch as Kyle compiles a handful of predictions from our team with digital marketing trends to watch out for this year.
To recap, our four key predictions for digital marketing this year cover the following topics:
- Continued Paid Search Automation
Paid search will become more automated, with new features and tools to help with optimization and building dynamic ads. That said, we recommend seeking out expertise to help you get the most out of these new features.
- Additional GA4 features and reports (and people will love it!)
Google will release new features and reports for GA4. While GA4 is certainly the way of the future, we have a hunch that Google may push back the date to sunset Universal Analytics just a bit.
- ChatGPT's Influence on Content Marketing
ChatGPT will continue to grow in popularity, but search engines will become smarter to make sure AI content does not dominate search results. Be creative, but be careful with how you implement the content for SEO.
- Data Warehouse Interest & Implementations Increase
More organizations are going to look into data warehouses to make sure they are compliant with new regulations, like GDPR, CCPA, and others.
We'll see how these predictions pan out as we move ahead into 2023, as well as what other opportunities and challenges are yet to come. One thing is for sure: We'll be ready! If we can help you better understand any of the items above, do not hesitate to reach out to us!
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About the author
Kyle Brigham is the Chief Strategy Officer at Marcel Digital. He specializes in client services and project management, but also original Nintendo games and ping pong.