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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
5 SEO Optimizations You're Not Making (But Should Be)
When we put too much effort into broad marketing campaigns that often don't target a specific audience and see little in return, it can be easy to forget about other marketing efforts that naturally increase qualified traffic and conversions on your website.
Top 4 Reasons to Choose Umbraco as Your Website CMS
Choosing a content management system (CMS) is never an easy task when undergoing a website development or web design project.
How to Create YouTube Tags in GTM
Google has released a new set of tags, triggers and variables that make tracking YouTube videos, and how your visitors interact with them, a breeze.
8 Umbraco Packages You Probably Aren't Using (But Should Be)
The Umbraco CMS is already a very powerful tool you can use to customize your site or application.
How to Increase Conversion Rates with Umbraco
Companies struggling with their conversion rate often don’t think of their content management system (CMS) of choice as part of the problem, but sometimes it contributes in big ways.
Using Off-Page SEO To Boost Brand Visibility
When it comes to Search Engine Optimization (SEO), it’s extremely easy to get caught up on the on-site efforts that we often forget that most of our SEO equity comes from off-site tactics.
4 Customer Retention Strategies That Work
As marketers, we're always looking for new and exciting ways to introduce our brands and products to prospects in hopes that that experience will end with a purchase or conversion.
SEO For Startups & Growth-Focused Businesses
Having a solid Search Engine Optimization (SEO) strategy for any business website is imperative, but it's especially important for brands in the always competitive and fast paced startup mindset.
5 Signs Your SEO Strategy Isn't Working
I was recently having dinner with a friend of mine who is a marketing manager for a local business here in Chicago.
How To Use Google Analytics New Intelligence & Insights Reports
Google has recently launched Analytics Intelligence which carries with it a suite of powerful tools.
5 Ways to Boost Conversions with Umbraco CMS
The Umbraco CMS offers numerous features, packages, and customization capabilities to help the everyday marketer increase user engagement and boost conversions over time.
5 Umbraco SEO Packages You Need Right Now
As an Umbraco Certified Gold Partner, Marcel Digital chooses the Umbraco CMS to give our clients the full control and versatility needed to bring their website vision to life.
