Google has recently launched Analytics Intelligence which carries with it a suite of powerful tools. Now, using plain text, you can ask a question you’d like the answer to or allow Google to identify abnormalities that are impacting the performance on your website. The Google Analytics experts at Marcel Digital and I outlined how to access these features, as well a an overview of both the Intelligence and Insights features.
How To Access
Navigate to any standard report and select “Intelligence” at the top right of the report above the date selector. This will then open a sidebar on the right.
The Insights tool surfaces actionable insights and identifies abnormalities in your data. Powered by machine learning and forecasting, we’ve seen anything from lists of poor converting paid landing pages, spikes in traffic to certain pages and milestones highlighting all-time highs in performance.
In one case, we received an alert that a top page loads slower in the most recent month (indicated in the screenshot below). When selecting the abnormality, Google outlines the page(s) in question, a snippet about why page speed matters and finally a link to its Mobile Site Speed Tool to tell you how to fix the speed issue.