Google has released a new set of tags, triggers and variables that make tracking YouTube videos, and how your visitors interact with them, a breeze. In the past, this was doable but required much more set-up. By following the steps below, you’ll be tracking start, complete and % complete in no time. I should note that this only works on YouTube videos so make sure the video you want to track is not another media player like Vimeo.
Step 1: Activate the YouTube Variables
- If you haven’t done so already, navigate to the “Variables” Tab in the left rail and then “Configure” under the Built-In Variables section.