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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
We're a Clutch Top SEO Firm
Marcel Digital is now listed among other reputable firms on the site and has excelled as a Top Chicago SEO firm.
5 Reasons To Hire A PPC Management Expert
The inability to properly research, implement, and maintain a paid search or paid media campaign can spell long term disaster for your time, effort, and budget.
Changing Lives With Chicago Lights
Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.
5 Reasons To Hire An SEO Professional
There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books.
8 Ways To Create Content That Converts
Let’s face it - content marketing has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate. Here are some stats from that article on the amount of content that’s created every minute:
What Makes A Great Landing Page
Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign.
6 Optimizations In Google Analytics You May Not Be Leveraging
Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations.
5 Lessons We've Learned From Conversion Rate Optimization
When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work.
5 Reasons Why Conversion Rate Optimization Is Important
We’re always surprised when we learn that businesses haven’t heard about Conversion Rate Optimization (CRO), but we’re even more surprised when we hear that those who have heard of CRO aren’t taking advantage of it in their digital marketing strategy.