Dan Ciciora, SEO Manager at Marcel Digital, breaks down how ChatGPT's new interactive product listing feature is changing the game for both consumers and marketers. From clickable product cards to structured data optimization and product feed uploads - here’s what every retailer needs to know.
Dan Ciciora from Marcel Digital here to talk about how ChatGPT is reshaping ecommerce for both users and marketers. So ChatGPT recently released a new product listing feature directly within chat. This comes complete with images, prices, star ratings, and even links to go and buy these products. These product cards are interactive, allowing users to click and get to different retailer sites or even ask follow up questions about specific items directly within the chat.
Currently these listings are coming from structured data, so if you're a retailer, it's more important than ever to have structured data on your website, as well as allow open AI to crawl your product pages. Looking ahead, ChatGPT will allow users to upload their own product feeds, opening new grounds for optimization, and easier visibility.
We recommend signing up for these product feed emissions, so as soon as ChatGPT allows for them, you're able to upload them immediately.
