Morgan, Director of Paid Media at Marcel Digital, shares an update on Google's new Ads in AI Overviews feature. Now live for U.S. mobile users, this update allows eligible ads from shopping, Performance Max, and AI-powered search campaigns to appear within AI Overview sections - helping brands reach users earlier in their search journey and boost visibility.
Hi! I’m Morgan, Director of Paid Media at Marcel Digital. This month, Google officially launched Ads in AI Overviews, offering a new way for advertisers to connect with users. Now, mobile users in the U.S. will see ads within the AI Overview section during Google searches, alongside other relevant content.
If you’re running shopping, performance max, or AI-powered search campaigns, your ads are automatically eligible for this!
Ads in AI Overviews will let you get in front of your audience earlier in their search journey, helping to capture attention during those key research moments and boost brand awareness.
Stay tuned for updates and visit marceldigital.com to learn more. Thanks for watching!
