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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
B2B Ignite USA 2023 - Recap
Join Kyle Brigham as he recaps the challenges that B2B marketing is currently facing as well as the strategies that can be used to combat these problems and achieve success for your business.
Setting Up Conversions in GA4
Have you been confused on how to set up conversions in Google Analytics 4? Watch our video walkthrough to learn how to create conversions and ensure that they're tracking correctly in GA4.
Google Analytics 4 & Data Privacy Laws
As the internet continues to grow and evolve, individuals are becoming increasingly more concerned with the privacy and protection of their data.
uSkinned vs. Custom Umbraco Websites: Which is Right for Your Business?
Are you considering Umbraco as your CMS platform for your website? If so, you may be wondering which option is best for your business: uSkinned or Custom Umbraco Websites.
On-Page vs. Off-Page SEO: Knowing the Difference
As an SEO specialist, you are always looking for ways to improve your website's visibility and attract more traffic to it. One of the most crucial aspects of any SEO strategy is understanding the difference between on-page and off-page SEO.
uSkinned vs. Custom Websites
Kyle Brigham breaks down the differences and benefits of uSkinned and custom websites so you can make an informed decision for your next project.
Ask an Expert - SEO and Paid Media Integration
As an integrated agency, we know that SEO and PPC are two powerful marketing strategies that, when used together, can create a synergy that drives even more traffic and conversions.
B2B Ignite Conference Recap and Takeaways
On Tuesday May 23, the Marcel Digital team partnered with SEKO Logistics in presenting a session at B2B Ignite at The Willis Tower in downtown Chicago!
Snack Bags for Erie House After-School Programs
Yesterday the Marcel Digital Team got together in person for a philanthropy event in partnership with Erie House, a renowned social services nonprofit located in Chicago's West Town neighborhood.
What is uSkinned?
Kyle Brigham breaks down the details of uSkinned and how it could be the perfect solution for your business.
The Benefits of Integrating BigQuery with Google Analytics Data
Analytics data is crucial for businesses that want to make informed decisions and develop more effective marketing strategies.
Guide to uSkinned Site Builder
The uSkinned Site Builder is a content-editor experience designed to help anyone launch a new website using the powerful Umbraco CMS. Once installed on top of Umbraco, uSkinned provides a user-friendly, no-code environment for stunning website authoring.
