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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Website Development Process: A Step-by-Step Guide
Whether you are building a small, updated brochure website or a large brand refresh with thousands of products, following a proven, predictable process will ensure you are structuring a website that is both user and search friendly.
Google Announces GA4 Is Coming Faster Than You Think
Google announced last week that Universal Analytics will no longer process new data beyond July 1, 2023 as they continue the move to GA4.
How to Build a Website That Converts
Building a conversion-focused website might seem like a no-brainer. Of course you want a website that will produce conversions. Why else would you do it?
Marcel Digital Wins IMA Outstanding Achievement Award
We are honored and humbled to announce that the all new Pipeline Health website our team developed and launched in 2021 has won the 2021 IMA Outstanding Achievement Award in both the Hospital and Healthcare categories.
Marcel Digital Becomes uSkinned Expert
As an Umbraco Platinum Partner, we are always looking for incredible Umbraco solutions for our clients.
How To Choose the Right Web Development Company
Your website is the doorway to your brand. It’s how you represent yourself to current clients and future prospects. It can be both an engaging brochure and a repository of incredible information.
Web Development vs. Web Design: Which Is Right For You?
Are you looking to make some changes on your site? Maybe it’s a simple layout adjustment, maybe your website hasn’t been updated since 1997. Either way, web skills are likely required.
How to Build a Google Data Studio Dashboard
Google Data Studio is a free tool that allows users to turn their important data into dashboards and reports that are not only informative and easy-to-read, but also easy-to-share all while being fully customizable at the same time.
The Marketer's Guide to Must-Have Website Integrations
The term website integration describes the collective process completed by a team of specialists during a website improvement project.
Integrated Marketing: What It Is and Why It's So Important
Integrated marketing, on the other hand, is about unifying all aspects of marketing communications — from traditional advertising to public relations to social networking activity and beyond — in a way that creates a seamless, consistent, customer-centric experience at all times.
How to Measure Your Traditional Marketing & Media Campaign Performance
Traditional marketing describes your company’s combined offline efforts to promote the business and its services.
How to Create a Digital Marketing Strategy
It’s the start of a new year, and many teams are evaluating their digital marketing strategy for 2021.
What is Google Data Studio (GDS)?
Google Data Studio is a reporting platform from Google that collects your data into reports and fully customizable dashboards to make it easier to read and share.
