My name is Kendall and I'm a Data and Insights Specialist here at Marcel Digital, and today I'm gonna be walking you through how to create an AI traffic breakdown report in GA4. AI is not only enhancing the way we work, it's enhancing the way our users search. Because of that, it is crucial that we are able to gain insights as to what platforms users are arriving from, as well as how they're engaging with the site once they arrive.
Okay, now we are in the GA4 platform and I will walk you through how to create your own AI traffic breakdown report. Under the report section lifecycle and acquisition, we are going to use this traffic acquisition report to create our AI traffic breakdown. In the top right corner, you're going to hit the pencil that says customize report And the first thing we are going to do is add a report filter.
We are going to filter based on session source to separate out AI traffic only. We're going to use a RegX that we will include in this video, it filters for various AI platforms including ChatGBT, Gemini, Perplexity, Copilot, and many others as you can see here. And go ahead and click apply and we'll see that that filtered it down to just AI traffic.
For a better view, I'm going to switch this primary dimension to a session source, and now you have a better view of which AI platforms users are reaching your site from. Additionally, I'm going to enable this bar chart at the top. It just allows for a little bit cleaner of a view of what AI platforms people are visiting. Additionally, if you don't see Session Source as a dimension option, it is very easy to add here.
The metric section is also easily editable. Something that I also would like to see is total users, so I can add that, drag it up and press apply. In this section, if you're an e-commerce store, you can also add purchases and add to carts for analysis purposes. So now I can see total users there. And the last thing I'm going to do is add a secondary dimension of landing page because I'm curious what page these AI platforms are leading my users to.
With that, you have created your AI traffic breakdown report. We are going to hit save and we're going to save as a new report and name it AI Traffic Breakdown. And since I already have one, I'm going to name it two.
And then the last step will be adding this to your side navigation bar in reports. To do that, we are going to navigate to the library, so hit this back button here.
And then pop that out and go to the library section. I want my report to live in the lifecycle section under acquisition. So what I am going to do is edit this current lifecycle collection. Now I'm going to type in AI traffic. I can see this here and you just drag it over. Hit save. Save changes to current collection.
Now that we've done that, we can hit back and you'll see your AI breakdown report in your side navigation bar under reporting.
And there it is. Comment down below if you have any questions, and hope you enjoy analyzing your AI traffic with this new report.
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