Digital Marketing & Web Development Blog

Web Development vs. Web Design: Which Is Right For You?

Are you looking to make some changes on your site? Maybe it’s a simple layout adjustment, maybe your website hasn’t been updated since 1997. Either way, web skills are likely required.

How to Build a Google Data Studio Dashboard

Google Data Studio is a free tool that allows users to turn their important data into dashboards and reports that are not only informative and easy-to-read, but also easy-to-share all while being fully customizable at the same time.

The Marketer's Guide to Must-Have Website Integrations

The term website integration describes the collective process completed by a team of specialists during a website improvement project.

Integrated Marketing: What It Is and Why It's So Important

Integrated marketing, on the other hand, is about unifying all aspects of marketing communications — from traditional advertising to public relations to social networking activity and beyond — in a way that creates a seamless, consistent, customer-centric experience at all times.

How to Measure Your Traditional Marketing & Media Campaign Performance

Traditional marketing describes your company’s combined offline efforts to promote the business and its services.

How to Create a Digital Marketing Strategy

It’s the start of a new year, and many teams are evaluating their digital marketing strategy for 2021.

What is Google Data Studio (GDS)?

Google Data Studio is a reporting platform from Google that collects your data into reports and fully customizable dashboards to make it easier to read and share.

How to Design an SEO Friendly Website

Billions of people use search engines every day to find the products and services they need. Less than five percent of those navigate past the first page of Google.

How to Maximize Your Return on Ad Spend (RoAS)

RoAS stands for return on ad spend. This is a marketing metric that pins dollars spent on advertising against dollars earned. Most companies calculate their RoAS for a specific ad campaign so that they can analyze the effectiveness of that campaign.

A Beginner's Guide to PPC Marketing

Have you been considering ramping up your digital advertising game? Have you dabbled in online ads, but felt you didn't know enough about the process to create a really effective PPC marketing strategy.

What Is Google Tag Manager? An Introduction to GTM

I think that we can agree that one of the biggest pain points we see as marketers is getting our work prioritized by web developers.

How to Create and Setup Goals in Google Analytics

Goals in Google Analytics are critical for users to determine if their objectives are being met.

What a Digital Marketing Agency Should Do (and Should Not Do) for Their Clients

Anyone tired of digital marketing agencies saying yes to all business, pretending they are experts at all services, faking it until they make it, simply because they don’t want to say no?

What is Performance Marketing? Everything You Need to Know

Performance marketing encompasses a variety of marketing tactics that focus not on real results rather than hypothetical effectiveness.

Social Media Advertising Trends to Watch in 2021

More than half the world uses social media according to Smart Insights. Nearly 4 billion (3.96 billion) of the world's population are active users, and the total number of users grew at a rate of 10.5% in 2020.