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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Umbraco 16 Is Coming: Here’s What You Need to Know
Umbraco 16 is set to launch on June 12th, 2025, and it’s bringing a host of thoughtful updates that promise to enhance the editor and developer experience.
The Role of First-Party Data in B2B Marketing Analytics
As digital advertising becomes less reliable and privacy regulations evolve, B2B marketers are being forced to rethink how they collect and use data.
Helping the Community: Marcel Digital Volunteers with Chicago Help Initiative
This week, the Marcel Digital team joined forces with the Chicago Help Initiative to serve hot, nutritious meals to guests in the dining room of Catholic Charities at 721 N. LaSalle St., Chicago.
Marcel Digital Shortlisted for Three 2025 B2B Elevation Awards
Marcel Digital is thrilled to be shortlisted for three awards at the 2025 B2B Marketing Elevation Awards, including B2B Marketing Agency of the Year.
How to Align B2B Marketing and Sales Teams Around Pipeline Goals
For many B2B organizations, the relationship between marketing and sales is defined by friction.
Marcel Digital Named One of "Chicago's Best and Brightest Companies to Work For®"
We’re proud to share that Marcel Digital has been named one of Chicago’s Best and Brightest Companies to Work For in 2025 - a recognition that recognizes organizations committed to building exceptional workplace cultures where people feel supported, valued, and empowered.
What B2B Leaders Should Know Before Starting a Custom Application Project
For today’s B2B organizations, the limitations of off-the-shelf software are becoming more apparent.
What B2B Marketers Should Know About Tariffs and Global Supply Chain Disruption
Tariffs, trade instability, and supply chain delays are no longer just operations problems - they’re strategic challenges with major implications for B2B marketing.
StreetWise Soiree 2025: Celebrating Community, Creativity, and Compassion
Last Thursday, May 1, 2025, the Marcel Digital team had the privilege of attending the StreetWise Spring Soirée at The Arbory in Chicago.
When to Focus on Demand Generation vs Lead Generation in B2B Marketing
In B2B marketing, few concepts are as commonly confused—or as critical to get right—as demand generation and lead generation.
B2B Ecommerce SEO - How to Compete in an Increasingly B2C World
Google's search results are changing - and fast. In recent months, the rise of organic shopping results has reshaped the SERP landscape, prioritizing product listings with rich visuals and structured data.
Struggling with Software Downtime? How Cloud Applications Improve Reliability & Performance
Software downtime disrupts workflows, impacts customer experience, and creates unnecessary business risk.
What Is Answer Engine Optimization? A Practical Guide to AEO
The way people search is changing. Instead of scrolling through a list of search results, users are turning to AI-powered tools like Perplexity AI, Bing Copilot, and ChatGPT with browsing capabilities to get direct, concise answers.
