Digital Marketing & Web Development Blog

How To Choose the Right Web Development Company

Your website is the doorway to your brand. It’s how you represent yourself to current clients and future prospects. It can be both an engaging brochure and a repository of incredible information.

Web Development vs. Web Design: Which Is Right For You?

Are you looking to make some changes on your site? Maybe it’s a simple layout adjustment, maybe your website hasn’t been updated since 1997. Either way, web skills are likely required.

The Marketer's Guide to Must-Have Website Integrations

The term website integration describes the collective process completed by a team of specialists during a website improvement project.

Integrated Marketing: What It Is and Why It's So Important

Integrated marketing, on the other hand, is about unifying all aspects of marketing communications — from traditional advertising to public relations to social networking activity and beyond — in a way that creates a seamless, consistent, customer-centric experience at all times.

How to Measure Your Traditional Marketing & Media Campaign Performance

Traditional marketing describes your company’s combined offline efforts to promote the business and its services.

How to Create a Digital Marketing Strategy

It’s the start of a new year, and many teams are evaluating their digital marketing strategy for 2021.

What is Google Data Studio (GDS)?

Google Data Studio is a reporting platform from Google that collects your data into reports and fully customizable dashboards to make it easier to read and share.

How to Design an SEO Friendly Website

Billions of people use search engines every day to find the products and services they need. Less than five percent of those navigate past the first page of Google.

How to Maximize Your Return on Ad Spend (RoAS)

RoAS stands for return on ad spend. This is a marketing metric that pins dollars spent on advertising against dollars earned. Most companies calculate their RoAS for a specific ad campaign so that they can analyze the effectiveness of that campaign.

What is Performance Marketing? Everything You Need to Know

Performance marketing encompasses a variety of marketing tactics that focus not on real results rather than hypothetical effectiveness.

A Quick PPC Marketing and Paid Search Checklist

If you're new to pay per click (PPC) advertising and paid search, or if you want to get better results from your campaigns, it's important to know what to do and when to do it, from defining your goals to tracking results.

What Is Agile Web Development? Everything You Need to Know

Agile web development uses cross-functional teams to adjust to the continuous development and improvement of software solutions. It is a streamlined approach that focuses on making flexible adjustments more effectively.

3 Tips for Paid Search Management During Coronavirus

There's no doubt that Coronavirus (COVID-19) has changed the way we are all using the internet and using search in particular.

5 Ways To Drive More Conversions From Your Homepage

Digital marketing can get pretty complicated. We're here to cut through the noise and keep it simple.

7 PPC Strategies for 2019

If your past PPC campaigns have produced less than stellar results, it’s time to tackle it from another angle.