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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Marcel Digital's Year in Review 2022
As we come to the end of another wonderful year at Marcel Digital, we wanted to recap some of the highlights as we finish 2022 strong and throw ourselves into 2023:
Google's Helpful Content Update is Now Live Globally
Big news from Google this week: their Helpful Content Update was rolled out globally on December 5th.
How to Manage a Website Redesign Project
A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business.
Marcel Digital Participates in Expert Panel: Umbraco as a Composable DXP
s part of the Umbraco US Summit 2022, our very own Kyle Brigham got to participate in a panel of experts discussing the Umbraco CMS as a composable DXP (digital experience platform).
Volunteer Outing at Erie House Chicago
As part of our ongoing commitment to philanthropy, Marcel Digital employees visited Erie House this week to volunteer and assist with their operations.
Google Data Studio is Now Called Looker Studio
At Google’s Cloud Next 2022 conference, it was announced that all business intelligence tools will be unified under the Looker umbrella.
How to Structure Your Google Ads & PPC Campaigns
Digital marketing is getting more competitive each day and businesses of all sizes are turning to Google Ads and Pay-Per-Click (PPC) campaigns to reach their target audience and drive conversions.
Common Mistakes When Building a New Website
We’ve compiled some of the biggest website mistakes for you to avoid on your next website development project.
Marcel Digital's 2022 Company Retreat in Lake Geneva
Last month Marcel Digital hosted our first off-site retreat in Lake Geneva, Wisconsin.
Why Your Website’s Page Speed Matters
Welcome to the future, where attention spans are awfully quick, content is everywhere, and website loading speed is king.
Digital Marketing During a Recession
Are you worried about business strategy during a recession? Don’t discount your marketing budget just yet.
