Paid Search

Paid Search

Marcel Digital is a Premier Google Partner in Paid Search and a premier Paid Media Marketing & PPC management company. Incorporating our Google Analytics Certified Partner status, we bring a strong conversion focus to our approach to paid media advertising, and optimizing both the traffic driving campaigns as well as the user experience upon clicking on a paid search ad. We have helped numerous clients achieve their traffic, e-commerce sales, conversion and lead generation goals using our knowledge, experience and in-house tools.


Finding Success With Paid Search

There are several critical components to success with paid search. We ensure that ads are displaying in search results for as many relevant queries as their budgets allow, with strong call-to-action oriented ad copy, driving traffic to their website. We carefully select the appropriate search engines for each client campaign, considering Google, Bing and other appropriate engines. Campaigns are continuously monitored by our PPC management experts and optimized to meet agreed upon goals, including metrics like cost-per-click (CPC), cost-per-action (CPA), cost-per-lead (CPL), return on ad spend (ROAS) and more.


Going Mobile

As more people use mobile phones and tablets to surf the web and conduct searches, it is important that smart marketers adapt to the new environment and have strategies in place to reach these prospects on the go. The PPC management team at Marcel Digital help businesses develop strategies for reaching and converting these prospects using mobile-specific copy, bid management, landing page optimization, and mobile website optimization.


Thinking About Display Advertising

There is a wealth of opportunity to reach prospects outside of search engines using display advertising. Whether a business wishes to have its ads display adjacent to contextually relevant content or wants to appear in front of a specific demographic target, Marcel Digital can develop and execute the best strategy using a continuous cycle of deployment, monitoring, analysis, and optimization.


Retargeting Campaigns

Many businesses find that it takes more than a single web visit to convert a user. Retargeting campaigns allow companies to place their advertising in front of the non-converting users who have visited their websites, using display and text advertising. Retargeting is an excellent tool to bring those prospects back to the website for a second look, and ideally, to generate a conversion. Marcel Digital can customize a retargeting strategy to help you achieve your business objectives.


Landing Page Optimization

A company can run a solidly structured paid search campaign and yet not achieve the results it expects due an underperforming landing page. Marcel Digital can help businesses examine the user flow from the search engine all the way to the conversion point and identify friction points in the process. We partner with our clients to make the most of the pay-per-click (PPC) traffic coming to the site.


Paid Search Account Audits

Many businesses are running paid search campaigns, investing time, money and effort but with disappointing results. When the PPC management experts at Marcel Digital are retained to take over an existing campaign, we routinely conduct an end-to-end audit, beginning with the account structure and analyzing all the way through to the user experience on the landing page to identify areas of opportunity.

Whether you’re looking for a fresh pair of eyes for a diagnosis, or you are looking to hire experts to take over the management of your paid search advertising, Marcel Digital is ready to assist you.

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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue