Paid Search

Paid Search

Marcel Digital is a Premier Google Partner in Paid Search and a premier Paid Media Marketing & PPC management company. Incorporating our Google Analytics Certified Partner status, we bring a strong conversion focus to our approach to paid media advertising, and optimizing both the traffic driving campaigns as well as the user experience upon clicking on a paid search ad. We have helped numerous clients achieve their traffic, e-commerce sales, conversion and lead generation goals using our knowledge, experience and in-house tools.


Finding Success With Paid Search

There are several critical components to success with paid search. We ensure that ads are displaying in search results for as many relevant queries as their budgets allow, with strong call-to-action oriented ad copy, driving traffic to their website. We carefully select the appropriate search engines for each client campaign, considering Google, Bing and other appropriate engines. Campaigns are continuously monitored by our PPC management experts and optimized to meet agreed upon goals, including metrics like cost-per-click (CPC), cost-per-action (CPA), cost-per-lead (CPL), return on ad spend (ROAS) and more.


Going Mobile

As more people use mobile phones and tablets to surf the web and conduct searches, it is important that smart marketers adapt to the new environment and have strategies in place to reach these prospects on the go. The PPC management team at Marcel Digital help businesses develop strategies for reaching and converting these prospects using mobile-specific copy, bid management, landing page optimization, and mobile website optimization.


Thinking About Display Advertising

There is a wealth of opportunity to reach prospects outside of search engines using display advertising. Whether a business wishes to have its ads display adjacent to contextually relevant content or wants to appear in front of a specific demographic target, Marcel Digital can develop and execute the best strategy using a continuous cycle of deployment, monitoring, analysis, and optimization.


Retargeting Campaigns

Many businesses find that it takes more than a single web visit to convert a user. Retargeting campaigns allow companies to place their advertising in front of the non-converting users who have visited their websites, using display and text advertising. Retargeting is an excellent tool to bring those prospects back to the website for a second look, and ideally, to generate a conversion. Marcel Digital can customize a retargeting strategy to help you achieve your business objectives.


Landing Page Optimization

A company can run a solidly structured paid search campaign and yet not achieve the results it expects due an underperforming landing page. Marcel Digital can help businesses examine the user flow from the search engine all the way to the conversion point and identify friction points in the process. We partner with our clients to make the most of the pay-per-click (PPC) traffic coming to the site.


Paid Search Account Audits

Many businesses are running paid search campaigns, investing time, money and effort but with disappointing results. When the PPC management experts at Marcel Digital are retained to take over an existing campaign, we routinely conduct an end-to-end audit, beginning with the account structure and analyzing all the way through to the user experience on the landing page to identify areas of opportunity.

Whether you’re looking for a fresh pair of eyes for a diagnosis, or you are looking to hire experts to take over the management of your paid search advertising, Marcel Digital is ready to assist you.

Get your ads in front of the right audience at the right time



If you like what you see, let's work together.

Contact Us

What Our Customers Think

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute

Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.

- Matt Rudnick, Residential Loan Centers of America