Manufacturing eCommerce

Manufacturing eCommerce

Date: 05/14/2015

Client: Manufacturing eCommerce

48%
increase in organic revenue
15%
increase in organic search traffic
51%
increase in organic focus area traffic
Mission & Goals

The retailer wanted to increase its organic search engine traffic from qualified visitors and ultimately drive more lead generation through its website without sacrificing ecommerce sales. Marcel’s mission was to rebuild traffic after an under-optimized web migration and help optimize user paths from entry to conversion.

Action Plan
  • Identify and build traffic driving segments with greatest conversion potential
  • Realign purchase process based on usability testing findings
Tactics
  • Delivery of content recommendations and optimization to enhance user experience and search rankings
  • Optimized local listings to complement specific content on the website
  • Paid search campaign to build targeted traffic
  • Monthly analytics benchmarking and evaluation of progress
Services
  • Search Engine Optimization

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