Manufacturing eCommerce SEO Case Study

Manufacturing eCommerce

Date: 05/14/2015

Client: Manufacturing eCommerce

increase in organic revenue
increase in organic search traffic
increase in organic focus area traffic
Mission & Goals

The retailer wanted to increase its organic search engine traffic from qualified visitors and ultimately drive more lead generation through its website without sacrificing ecommerce sales. Marcel’s mission was to rebuild traffic after an under-optimized web migration and help optimize user paths from entry to conversion.

Action Plan
  • Identify and build traffic driving segments with greatest conversion potential
  • Realign purchase process based on usability testing findings
  • Delivery of content recommendations and optimization to enhance user experience and search rankings
  • Optimized local listings to complement specific content on the website
  • Paid search campaign to build targeted traffic
  • Monthly analytics benchmarking and evaluation of progress
  • Search Engine Optimization

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