Luxury eCommerce Retailer SEO Case Study

Luxury eCommerce Retailer

Date: 10/22/2014

Client: Luxury eCommerce Retailer

increase in organic search traffic
increase in organic revenue
Mission & Goals

The retailer wanted to increase its organic search engine traffic from qualified visitors and ultimately drive more sales through its website. Marcel’s mission was to build traffic for search terms consistent with the retailer’s designer branded inventory.

Action Plan
  • Identify strongest traffic-driving product brands
  • Prioritize search engine optimization (SEO) efforts around those brands, for on-site, off-site and content building efforts
  • Title tag and URL structure optimization to work in conjunction with link-building strategy
  • Content recommendations and optimization
  • Monthly analytics benchmarking and evaluation
  • Search Engine Optimization

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