HUB International Ontario - Case Study
Increase in overall lead submissions
Increase in overall traffic


Name: HUB International
Headquarters: Chicago, IL
Founded: 1998
Services Leveraged: Web Development, Conversion Rate Optimization

In an industry that’s as reliant on leads and conversions as Insurance, it’s important to have a website that is easy to use, navigate, and points users to forms and calls to action in a visible fashion. HUB International Ontario was inspired by the website that Marcel Digital created for HUB International corporate and wanted the same efficiency.

Marcel’s mission was to develop a site focused on lead conversion, specific to the region, while maintaining brand consistency. We did so by leveraging data collected in user testing to guide our design and development process. 

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