Financial Brokerage Paid Search Case Study

Financial Brokerage

Date: 07/06/2015

Client: Financial Brokerage

29%
increase in paid search leads
17%
decrease in cost per acquisition
$37
current CPA
Mission & Goals

The client was looking to grow the conversions delivered from Paid advertising. Marcel Digital's mission was to reduce current CPA from $45 to below $40 and increase conversions without altering budget.

Action Plan
  • Create better lead generation on the site
  • Focus targeting on lower funnel keywords
  • Optimize remarketing
  • More real-time changes to account
Tactics
  • Create effective bid management automation to drive conversions at a reduced cost
  • Enhance targeting in Remarketing campaign
  • Take a more mobile specific approach
  • Eliminate informational-intent terms
  • Increase site conversion points
  • More frequent updates to ad copy
Services
  • Paid Search

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