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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
What Is Google Tag Manager? An Introduction to GTM
I think that we can agree that one of the biggest pain points we see as marketers is getting our work prioritized by web developers.
How to Create and Setup Goals in Google Analytics
Goals in Google Analytics are critical for users to determine if their objectives are being met.
What a Digital Marketing Agency Should Do (and Should Not Do) for Their Clients
Anyone tired of digital marketing agencies saying yes to all business, pretending they are experts at all services, faking it until they make it, simply because they don’t want to say no?
What is Performance Marketing? Everything You Need to Know
Performance marketing encompasses a variety of marketing tactics that focus not on real results rather than hypothetical effectiveness.
Social Media Advertising Trends to Watch in 2021
More than half the world uses social media according to Smart Insights. Nearly 4 billion (3.96 billion) of the world's population are active users, and the total number of users grew at a rate of 10.5% in 2020.
How to Develop and Optimize PPC Advertising Campaigns
When it comes to advertising online, pay per click (PPC) and paid search is still some of the most formidable challengers out there.
Foolproofing Your Analytics For 2021
Site analytics aren’t just for tracking your site visitors’ behavior. Proper use of analytics can also help increase sales, reduce marketing budget waste, and enable better focusing on your target demographic.
A Quick PPC Marketing and Paid Search Checklist
If you're new to pay per click (PPC) advertising and paid search, or if you want to get better results from your campaigns, it's important to know what to do and when to do it, from defining your goals to tracking results.
How to Create Personalized Website Experiences Using Umbraco
As shown by the previous statistics, consumers are expecting a more and more personalized experience from the brands and businesses they interact with online.
How to Choose the Best PPC Marketing Agency
When it comes to boosting your audience and increasing your reach, there are many digital marketing methods that produce results.
What Is Agile Web Development? Everything You Need to Know
Agile web development uses cross-functional teams to adjust to the continuous development and improvement of software solutions. It is a streamlined approach that focuses on making flexible adjustments more effectively.
Google Analytics Checklist: Everything You Need for 2021
Nearly 90% of Google Analytics data is used incorrectly, giving marketers an inaccurate picture of their overall digital marketing performance.
How to Make a Website SEO Friendly
Search engine optimization (SEO) has come a long way in the past few years. Long gone are the days of catering to the search engine with specific keywords awkwardly dropped into a piece of content to the point that it was practically unreadable.
