Digital Marketing & Web Development Blog

Marcel Digital Announced as a 2022 National and Local Excellence Award Winner by UpCity!

We are proud to announce that Marcel Digital has been recognized as not only one of the best B2B service providers of 2022 in the Chicago area, but also one of the top B2B providers in the United States by UpCity!

SEKO Logistics Aids In Ukraine Humanitarian Relief

We're taking a break from our regularly-scheduled content to give a big shoutout to our client partners at SEKO Logistics, who are making a real-world impact in uncertain times.

How to Outsource Web Development in 2022

A strong web presence is essential in 2022. In today’s competitive digital landscape, you need a peak-performing website to stay relevant.

Marcel Digital Volunteers with Chicago Help Initiative

Marcel Digital employees volunteered with the Chicago Help Initiative this week to provide free, nutritious meals to more than 100 guests in the River North neighborhood.

Website Development Process: A Step-by-Step Guide

Whether you are building a small, updated brochure website or a large brand refresh with thousands of products, following a proven, predictable process will ensure you are structuring a website that is both user and search friendly.

Google Announces GA4 Is Coming Faster Than You Think

Google announced last week that Universal Analytics will no longer process new data beyond July 1, 2023 as they continue the move to GA4.

How to Build a Website That Converts

Building a conversion-focused website might seem like a no-brainer. Of course you want a website that will produce conversions. Why else would you do it?

Marcel Digital Wins IMA Outstanding Achievement Award

We are honored and humbled to announce that the all new Pipeline Health website our team developed and launched in 2021 has won the 2021 IMA Outstanding Achievement Award in both the Hospital and Healthcare categories.

Marcel Digital Becomes uSkinned Expert

As an Umbraco Platinum Partner, we are always looking for incredible Umbraco solutions for our clients.

How To Choose the Right Web Development Company

Your website is the doorway to your brand. It’s how you represent yourself to current clients and future prospects. It can be both an engaging brochure and a repository of incredible information.

Web Development vs. Web Design: Which Is Right For You?

Are you looking to make some changes on your site? Maybe it’s a simple layout adjustment, maybe your website hasn’t been updated since 1997. Either way, web skills are likely required.

How to Build a Google Data Studio Dashboard

Google Data Studio is a free tool that allows users to turn their important data into dashboards and reports that are not only informative and easy-to-read, but also easy-to-share all while being fully customizable at the same time.

The Marketer's Guide to Must-Have Website Integrations

The term website integration describes the collective process completed by a team of specialists during a website improvement project.

Integrated Marketing: What It Is and Why It's So Important

Integrated marketing, on the other hand, is about unifying all aspects of marketing communications — from traditional advertising to public relations to social networking activity and beyond — in a way that creates a seamless, consistent, customer-centric experience at all times.

How to Measure Your Traditional Marketing & Media Campaign Performance

Traditional marketing describes your company’s combined offline efforts to promote the business and its services.