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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Why Your Website’s Page Speed Matters
Welcome to the future, where attention spans are awfully quick, content is everywhere, and website loading speed is king.
Digital Marketing During a Recession
Are you worried about business strategy during a recession? Don’t discount your marketing budget just yet.
Marcel Digital Volunteers with Anti-Cruelty Society
On August 8, Marcel employees got to visit the Anti-Cruelty Society’s River North facility and learn about their meaningful work in helping animals rehabilitate and find homes.
Using Your Customers To Help You Make Awesome Decisions
At Marcel Digital, all of our digital marketing campaigns begin with one simple question, “What is this GOAL of the campaign?”
How to Build a Custom Web App for Your Website
Web applications are essentially interactive computer programs that create functional features within a website, such as online forms, email, and shopping carts.
Marcel Digital Announced as a 2022 National and Local Excellence Award Winner by UpCity!
We are proud to announce that Marcel Digital has been recognized as not only one of the best B2B service providers of 2022 in the Chicago area, but also one of the top B2B providers in the United States by UpCity!
SEKO Logistics Aids In Ukraine Humanitarian Relief
We're taking a break from our regularly-scheduled content to give a big shoutout to our client partners at SEKO Logistics, who are making a real-world impact in uncertain times.
How to Outsource Web Development in 2022
A strong web presence is essential in 2022. In today’s competitive digital landscape, you need a peak-performing website to stay relevant.
Marcel Digital Volunteers with Chicago Help Initiative
Marcel Digital employees volunteered with the Chicago Help Initiative this week to provide free, nutritious meals to more than 100 guests in the River North neighborhood.
Website Development Process: A Step-by-Step Guide
Whether you are building a small, updated brochure website or a large brand refresh with thousands of products, following a proven, predictable process will ensure you are structuring a website that is both user and search friendly.
Google Announces GA4 Is Coming Faster Than You Think
Google announced last week that Universal Analytics will no longer process new data beyond July 1, 2023 as they continue the move to GA4.
How to Build a Website That Converts
Building a conversion-focused website might seem like a no-brainer. Of course you want a website that will produce conversions. Why else would you do it?
