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Our Insights

Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions

SEKO Logistics and Marcel Digital to Present at Ignite USA 2023

Marcel Digital's Kyle Brigham, will be joining SEKO Logistics' Chief Growth Officer, Brian Bourke, at the B2B Ignite conference in Chicago to talk strategy.

Everything You Need to Know About Headless CMS

In this blog post, we'll explore everything you need to know about headless CMS, including what it is, how it works, and our personal recommendations for using Umbraco as your go-to choice in headless CMS.

How to Resolve GA4 Quota Limit Configuration Errors

2023 is a massive year for Google Analytics users. Google Analytics 4, or GA4, is set to replace Universal Analytics on July 1, 2023. Since this transition was first announced, Google has focused on updating GA4. One of these updates is in regard to quota limits.

Marcel Digital Hosts Philanthropy Event for Southside Center of Hope

In honor of Women's History Month, Marcel Digital hosted a philanthropy event donating to Southside Center of Hope.

WAV and Marcel Digital Win a Web Excellence Award

Marcel Digital is excited to announce that we have won a Web Excellence Award for our work on the WAV website! The website was built using the Umbraco CMS and integrated with NetSuite, a cloud-based business management software.

Welcoming Kyle Eck to Marcel Digital

Web Developer Kyle Eck joins the Marcel Digital team, bringing an extensive background and expertise unique to Umbraco.

Let's Talk GA4

Dan Kipp shares his thoughts about Google's auto-created GA4 accounts, new limitations and challenges you might face, as well as a couple quick solutions.

The Website Planning Guide: Chapter 1 (Before the Project Begins)

The first of three chapters in our website planning guide covers key items to address before your new web project even begins.

The 2023 Marcel Digital Playbook Meeting

Recapping the 2023 Marcel Digital Playbook Meeting, including our company values and celebrating 10 years as an Umbraco Gold Partner.

Setting Effective Goals for B2B Websites

In this blog post, you'll see how setting S.M.A.R.T. goals can help you build an effective b2b website for lead generation and more.

Celebrating 10 Years as an Umbraco Gold Partner

Marcel Digital is proud to celebrate 10 years as an Umbraco Gold Partner and we look forward to many more!

Umbraco 10 Year Celebration

Join Marcel Digital, as we celebrate 10 years of being an Umbraco Gold Partner!

Quick Digital Marketing Predictions for 2023

Kyle Brigham outlines his digital marketing predictions for 2023 in this video from Marcel Digital.

Importance of Project Managers For a Web Development Project
Use Caution When Exploring ChatGPT and Other AI Tools for Your Content and SEO

There is no simple answer to these questions, but this post will take some time to explore the grey area.

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.