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Umbraco vs. Kentico: Choosing the Right CMS for Your Business

Choosing the right Content Management System (CMS) for your website is a critical decision that can significantly impact your business. Both Umbraco and Kentico are strong contenders in the .NET CMS landscape, but which one is the right fit for you? In this article, we'll explore the key differences, benefits, and drawbacks of each platform to help you make an informed decision.

Is Umbraco Similar to Kentico?

At first glance, Umbraco and Kentico may seem quite similar. Both are built on Microsoft's .NET framework and offer robust content management solutions. However, they serve different needs and offer unique features that set them apart.


Key Differences Between Umbraco and Kentico

Programming Language and Architecture

Both Umbraco and Kentico are built on the .NET framework, but their philosophies differ. Umbraco is an open-source platform, offering a high level of customization and flexibility. Kentico, on the other hand, is a licensed product with a more structured environment.

License and Cost

Umbraco is essentially free to use, with costs associated only with optional premium plugins and ongoing support from a dedicated partner if needed. Kentico offers two license options: Business and Enterprise, each with its own set of features and a - sometimes costly - annual subscription fee.


Umbraco excels in flexibility and customization, thanks to its open-source nature. Umbraco is considered a composable DXP because of its ability to integrate with other best-in-class technologies and platforms. Kentico is more of a monolith DXP, offering an out-of-the-box experience with advanced marketing features all in one platform. 

Community and Support

Umbraco has a strong community of developers and offers support from both the community, and from Umbraco HQ with paid support packages. These varying options allow users to choose the route that works best for them (and for their budget.) 

Kentico also provides support and has a 7-day bug fix policy for the core product, which can be a benefit to certain organizations that need to move quickly.

Benefits of Umbraco

No License Fees

One of the most compelling advantages of Umbraco is that it's free to use. While it offers enterprise-level capabilities and has the full backing of Microsoft .NET technology, it does not come with a hefty price-tag like most other enterprise CMS offerings. This can be a significant cost-saving factor for businesses. 

Flexibility and Customization

Umbraco's open-source nature allows for unparalleled flexibility and customization. You can tailor the CMS to meet your specific needs, whether it's a simple blog or a complex e-commerce site. 

Community and Plugins

Umbraco boasts a vibrant community and a wide range of plugins available in the Umbraco Marketplace. This allows you to extend the functionality of your site with the simple addition of a pre-built package. The list of packages continues to grow as well, so your site will always benefit from the latest releases. 

Intuitive & Powerful Features

Umbraco offers a number of features such as 1:1 language management, in-depth user group and workflow management, streamlined image editing and cropping, easy-to-use device preview options, and an intuitive Block Editor for more control over your content layout and design.


Disadvantages of Umbraco

While Umbraco offers incredible flexibility, it may require a slightly steeper learning curve and more hands-on management for sites that continue to grow. However, for businesses that require custom solutions, this can actually be a powerful advantage as it ensures your site is scalable and gives your developers more control. 


Benefits of Kentico

License and Support

Because Kentico is a licensed CMS with an annual fee, it comes bundled with support. 

Advanced Marketing Features

Kentico shines in offering marketing features like A/B testing, email marketing, and personalization right out of the box.

All In One Features

Kentico offers a number of all-in-features as a monolith DXP, so users have access to a handful of additional tools, such as digital marketing and personalization tools. 


Disadvantages of Kentico

One of the biggest drawbacks of Kentico is its cost, especially for small to medium size businesses. Additionally, it offers more features than a simple website would typically require, which can increase code bloat and make the back-office experience more difficult to navigate for inexperienced users. 


Who Should Use Umbraco?

Umbraco is ideal for businesses that require a highly customizable and flexible solution. It's particularly well-suited for B2B lead generation, enterprise applications, and organizations that need to integrate with best-in-class tools and third-party services.

Marcel Digital has been an Umbraco Gold Partner for over 10 years and is dedicated to building customized websites for your business. If you have more questions about the Umbraco CMS give us a call today or fill out our contact form.

Want to Learn More About Umbraco?

Our team of experts is here to help. We've developed and launched Umbraco custom and uSkinned sites for businesses just like yours, helping you make the right choices along the way!

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About the author

Alex Vilmur

Alex Vilmur is a wizard at development and also trumpet. He once auditioned for The Mighty Mighty Bosstones, but found his passion for website development and Umbraco made it too hard to leave.

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