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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
5 Ways to Boost Conversions with Umbraco CMS
The Umbraco CMS offers numerous features, packages, and customization capabilities to help the everyday marketer increase user engagement and boost conversions over time.
5 Umbraco SEO Packages You Need Right Now
As an Umbraco Certified Gold Partner, Marcel Digital chooses the Umbraco CMS to give our clients the full control and versatility needed to bring their website vision to life.
5 Reasons To Choose Umbraco CMS
Choosing a CMS for your website is an important, yet sometimes difficult decision to make.
We're Digital Agency Network's Featured Agency
We have been named a Featured Agency by our friends over at Digital Agency Network for the month of August, the leading digital marketing agency discovery platform for marketers and businesses.
We're a Clutch Top SEO Firm
Marcel Digital is now listed among other reputable firms on the site and has excelled as a Top Chicago SEO firm.
5 Reasons To Hire A PPC Management Expert
The inability to properly research, implement, and maintain a paid search or paid media campaign can spell long term disaster for your time, effort, and budget.
Umbraco Codegarden 2017 - A Recap
After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our second round of Umbraco’s International conference in Denmark: Codegarden.
Changing Lives With Chicago Lights
Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.
5 Reasons To Hire An SEO Professional
There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books.
8 Ways To Create Content That Converts
Let’s face it - content marketing has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate. Here are some stats from that article on the amount of content that’s created every minute:
What Makes A Great Landing Page
Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign.
What Makes a High Quality Backlink?
One of the questions I get asked the most, both from clients and consulting, is "What makes a high-quality backlink?"
