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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Meet Umbraco Automate: What It Is and What You Can Do With It
Automate is an open-source, drag-and-drop automation tool that lets teams create workflows using triggers, conditions, and actions.
AI Search Is Here. What Financial Services Marketing Teams Need to Do Now
B2B discovery in financial services is changing, and marketing teams face new challenges as they respond. Focusing on the right initiatives first helps move visibility and credibility forward as part of a broader AI search strategy.
Why Your Current Web Agency May Not Be Ready to Build Custom Enterprise Software
Learn how to tell whether your current web agency can deliver custom enterprise software, and what to evaluate before you commit to the project.
The Operational Reality of Merging Marketing, Data, and Technology After an Acquisition
Mergers and acquisitions create significant opportunities for revenue growth, market expansion, and competitive positioning.
Why Financial Services Firms Are Investing in Better Digital Client Experiences
Financial services firms are rethinking how clients experience their brand online.
What IT Leaders Prioritize When Evaluating Custom Software Needs
Learn what new IT leaders prioritize when evaluating custom software needs, from auditing inherited systems to making build vs buy decisions.
Why Forward-Thinking Organizations Are Moving to Umbraco 17
Umbraco 13 reaches End of Life on December 14, 2026. After that point, security updates, bug fixes, and official support will no longer be available. But for most organizations, the real reason to upgrade is about gaining access to the innovations that are shaping the future of content management.
Why Financial Services Firms Are Paying More for Leads Without More Revenue
Financial services organizations continue investing heavily in paid media to generate qualified business opportunities, expand market share, and support long-term revenue growth.
From Experimentation to Enterprise Value: Key Takeaways from Our Roundtable with B2B Marketing
Last month, Marcel Digital partnered with B2B Marketing to host a roundtable in Chicago focused on a question that's top of mind for nearly every organization today:
Why Publishing More Articles No Longer Guarantees Organic Visibility
AI-generated answers, zero-click search experiences, Reddit discussions, industry forums, video platforms, and third-party publications now influence how buyers discover and evaluate firms long before they visit a company website.
Why Financial Services Firms Are Losing Visibility Into How B2B Buyers Research
More financial services firms are noticing a strange pattern in their analytics.
Marcel Wins Gold for Best Data-Driven Strategy at the 2026 Elevation Awards
We're excited to share that Marcel Digital has been awarded Gold for Best Data-Driven Strategy at the 2026 Elevation Awards for our work with LightMart.
Three Summers of Learning: Marcel Digital's Digital Marketing Summer Program Returns
This summer, we welcomed another group of students from Tutoring Chicago for our third annual Digital Marketing Summer Program.
