Google uses this validated and verified information to return your business in relevant searches that users conduct, both for branded and unbranded search. This means that when someone types in a business name or a service / product that you provide, Google will go through businesses that match those characteristics and return them to the searcher. Those businesses or brands that have done their due diligence in optimizing their web presence and information in Google My Business listings will get more visibility for relevant searches than those that don't.
What Information Can You Add To A Google My Business?
Beyond the standard business information you see above, Google My Business listings also allow for owners to post notices about sales, change of management, or anything else they deem valuable. The four posts types currently available are:
- What’s New
Each post type allows business owners to add photo, description, a call-to-action button, and link. Those call-to-action options include: Buy, Order Online, Learn More, Book, and Sign Up. A Google Map is generated once a new listing is created, further increasing searchability.
It should be noted that a GMB listing does not replace a business’s website, but rather enhances their branded visibility and exposure through Google search, Google Maps, and Google+.
In a nutshell, it works like this: someone searches for information about a business in the Google search engine. That business’s profile shows up on the right side of the search result page, offering potential customers the information they need at a glance and increasing their local visibility.
The best part of Google My Business? It’s absolutely free to business owners. It’s like being offered a marketing tool at no cost. Not only is Google My Business free, but creating a GMB listing is also an integral part of any solid professional SEO expert's ongoing local SEO strategy. While there is certainly a benefit to business owners, GMB also benefits customers by providing pertinent information in one easy to find location.
Optimizing Your Google My Business Listing
As an owner or leader in your business, you have access to the services and advantages that Google My Business offers. If you want to harness the power of GMB to its fullest potential, here are some ways to make the most of the opportunity:
Create Your Listing
The first step is to create a listing. If your business has been in operation for several years, it is likely that a GMB listing has already been created and all you need to do is claim it. Visit the Google My Business page and enter your business name and address to learn if your business already has a listing.