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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
2026 Digital Marketing Predictions: AEO, Privacy-First Growth, and the Rise of LLM Ads
Explore Marcel Digital’s 2026 digital marketing predictions, including the rise of AEO, privacy-first growth, LLM-powered ads, advanced CRO, and evolving measurement strategies.
Spreading Holiday Cheer: Marcel Digital Volunteers with Rush’s Adopt-a-Family Program
The Marcel team members participated in Rush University Medical Center’s Adopt-a-Family program to support a local family during the holiday season.
How Healthcare Associations Can Use Schema and FAQ Strategies to Improve Search Visibility
Schema markup and a strategic FAQPage approach help ensure your content is understood by search engines and AI tools, increasing your presence in rich results, voice assistants, and AI generated answers.
Marcel Digital Gives Back with StreetWise
This year, our team once again had the opportunity to volunteer with StreetWise, a nonprofit organization dedicated to empowering individuals experiencing homelessness or economic hardship through employment, advocacy, and support services.
Implementing Server-Side Tagging for GA4 in Higher Education
Learn how university teams can use server-side tagging for GA4 to improve analytics, protect student privacy, and ensure compliance in a cookieless world.
Optimizing Healthcare Appointment Forms with CRO and UX Strategies
At Marcel Digital, we specialize in website CRO strategies, helping industry leaders streamline their patient journeys through robust design, UX testing, and advanced analytics.
How to Build a Scalable Umbraco Strategy for Multi-Campus Universities
Discover how Umbraco CMS empowers higher education with scalable, centralized governance and flexible, decentralized publishing across multiple departments and campuses.
Umbraco 17 Is Here: A Faster, Smarter, and More Future-Ready CMS
The latest version of Umbraco has arrived and it’s a big one. Umbraco 17 is a milestone release that modernizes the entire platform.
Smarter Web Experiences: How AI Is Transforming Front-End Development
The field of web development has been gradually incorporating more advanced tools and technologies, including artificial intelligence (AI).
Spreading Holiday Cheer with VOA Illinois
As part of Marcel Digital’s continued commitment to giving back, our team recently volunteered with VOA Illinois at their South Chicago housing community, Hope Manor II.
LLM-Powered B2B Ad Strategies for Compliance, Personalization & Lead Growth
In industries like IT, finance, HR, and other regulated sectors, B2B consulting firms face a dual challenge: delivering highly personalized outreach while maintaining airtight compliance.
Designing a HIPAA-Compliant Analytics Architecture for Patient Acquisition
Data is a vital asset. From paid ads and website interactions to CRM conversions and email follow-ups, every digital touchpoint helps organizations attract, retain, and better serve patients.
Umbraco CMS Migration for Nonprofits: Preserve SEO & Content Integrity
For nonprofits undergoing a digital transformation, migrating to a flexible, secure content management system (CMS) like Umbraco is an opportunity to amplify your mission and better serve your community.
